That's quite a critique. Just the opening sentence was sharp, let alone the rest.
One time, on my floor, there was this odd vegan man across the hall from me. He gobbled up the Kony campaign like the creator of it was an unsung savior of millions.
Then the creator guy was found drunkenly... Well, he was drunk in public. Then the meme barrage started... And then the campaign lost all credibility and that strange guy on my floor suddenly was not so much the philanthropist.