Chances are, that real effective magic and knowledge is being kept secret. We just don't know that it exist - because it was kept secret. What you get for free and what is available for everyone is hardly the most effective thing. Or do you really believe, that you can get your hands on knowledge, which can shape reality and threaten the mighty - for free on the internet or in a book ? Those things can't be described in words anyway, since we don't have words for everything. EA is doing a good job tho to bring at least some light to the shadow. What he teaches though, is not new, it has been known in egypt and ancient babylon - and there are records about it. What onece was secret might be known today, but what is being kept secret today will be known in the future .. maybe.