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We Are The Market
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Gant Rugger is not just for the #menswear set.. Preview the newly launched Gant Rugger Woman collection here.

http://buff.ly/1wEEiV4
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A decrepit barge was on its way to the scrapheap when it was rescued by a handy visionary who is slowly turning it into a home on the Willamette River. That barge played host to a recent SS15 photoshoot for one of the city's other local attractions —Portland-based Bridge & Burn. Check out the collection here:
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5 Ways To Keep Cool This Spring & Summer --> http://buff.ly/RZK8hm
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The Hang: UNIONMADE hung out with local innovators and talked blazers --> http://buff.ly/1jNg5nT
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Street Style: Black On Black by BPMW Agency's Christian Cox http://buff.ly/1sx7kyz
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Is Canada currently dominating the #streetwear game? One author weighs in... http://buff.ly/1hJNP0A
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We Are The Market

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http://buff.ly/1yFDcGY Fresh looks for SS15: mark mcnairy for Woolrich Inc is a killer
Capsule is the fashion and lifestyle trade event that fuses the best high-end, progressive brands and directional, independent designers.
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Capsule is the fashion and lifestyle trade event that fuses the best high-end, progressive brands and directional, independent designers.
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So you need help making wknd plans...here are the events, pop ups and exhibitions to hit http://buff.ly/1k8sZw9
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Our #RetailGuide just got a bit of a facelift... http://buff.ly/1nTPbLk
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What do you know about #Kyanite? This mystic stone is gracing beautiful LAB by Laura Busony http://buff.ly/1v0Mwn6
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You missed #Frieze? This is everything you need to know--> http://buff.ly/1v0LLui
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Have them in circles
29 people
Mohd Izzuddin's profile photo
Damar Joyeros's profile photo
Elie Bill's profile photo
JaePil Shim's profile photo
XIE Enming (frogoscar)'s profile photo
Steven Alpert's profile photo
Athithane P's profile photo
STR CRD's profile photo
Gail Chan's profile photo
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People, clothes, business, makers and ideas from the fashion trenches.
Introduction
We Are The Market is a news, style, fashion-centric culture blog and the voice of Capsule Show, brought to you by fashion branding consultancy BPMW.

WATM has covered the people, clothes, ideas, inspiring moments and things that push modern style forward. Written for both those in the trenches of the industry and the spectators who support it, WATM is the virtual chronicle of our fashion world.