Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.
We're working hard to make LSA 16 valuable, practical -- and different. Not the same old blah, blah, blah.
Examples include our Sales Executive Workshop on Monday March 7 (which will be excellent). Following that on March 8 - 9 there will be in-depth discussions of SMB issues (e.g., retentio
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.
Last October I covered how Facebook had expanded the use of its ad service, Audience Network, to display Facebook ads in apps outside of Facebook. The move significantly increased ad space inventory and reach for its 2.5 million advertisers while utilizing the same creatives, content and targeting