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The Motorsport Lab
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711 Atlantic Ave Boston, MA 02111
711 Atlantic AvenueUSMassachusettsBoston02111
Advertising Agency, Marketing Agency
Advertising Agency
Marketing Agency
Professional Services
Today Closed
Sunday ClosedMonday 7AM–3PMTuesday 7AM–3PMWednesday 7AM–3PMThursday 7AM–3PMFriday 7AM–3PMSaturday Closed
The Motorsport Lab is a media agency dedicated to designing and implementing purposeful interactions and engagements through supercars for consumers and businesses.
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Review Summary
14 reviews
5 star
5 reviews
4 star
2 reviews
3 star
No reviews
2 star
4 reviews
1 star
3 reviews
"The lanes are generous and the cones are mini cones, you won't hit anything."
"They keep the car in auto with traction control on."
"My friend said he never got out of second gear."
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Martin G.'s profile photo
Martin G.
3 weeks ago
I think this place primarily operates through groupons. If you buy one, note that the groupon is only the beginning of the fees, and in no way covers the entire drive. Expect an additional $300-$400 on top of the groupon, as well as a $7,500 hold on your credit card, in the event they decide to charge you for damages. Save yourself some money and go and rent a Ferrari you can drive on the road, instead of orange cones in some crappy parking lot at a mall.
Andrew Avdyeyev's profile photo
Andrew Avdyeyev
3 months ago
The parking lot used for the "autocross driving" was literally tiny. Even though the cars condition is good and everybody wish you to have fun, it's hard to make it when you allowed to drive only on the 2nd gear (not up to 2nd gear, you should put the 2nd gear after you start and keep it all the time for the all turns and accelerations........). After the 1st lap i was stopped and warned that i should slow down, do not make the car drift on the turns and listen to the driver. Well, did meet my expectations at all.
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Eric Dineen's profile photo
Eric Dineen
3 years ago
Paid $99.00 for what I believed to be a Flying thrill! I went with a friend to Loudon for this "challenge". We both paid $99.00 to drive a Ferrari over the course of an hour, groups of enthusiasts peel around New Hampshire Motor Speedway's autocross. First off it was August in a parking lot that was a blistering 98* and zero shade. I stood there for 50 minutes waiting for my turn while receiving sun stroke at no charge. BTW sun stroke and dehydration prior to driving a fast car surrounded by a group of people does not seem like a good business model. Once seated for my 3 laps in AUTO , traction control on and rain mode on is the only way IMO to feel the thrill of a First Rate Ferrari. THIS is a total WASTE of time and money. DO NOT DO THIS IT IS CRAP
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Scott LaClair's profile photo
Scott LaClair
4 years ago
TERRIBLE COMPANY! I had scheduled and appt. They sent an email and cancelled it. My wife and I had already taken work off. Called several times and no one answers the phone. Emailed several times and gave up. I cancelled the groupon and then read, they charge an additional $100 for a mandatory tip. SCAM!! I would have been livid, so glad I cancelled this. This business is a disorganized joke! Just check Yelp for the true reviews!
Amber Randle's profile photo
Amber Randle
a month ago
The company cancelled the event three hours before my start time through email, no phone call, due to the cars being "down". No one was available via phone to address the issue after calling numerous times, I was sent to their answering service for the entire day and was forced to leave a message. When they finally got back to me, my only option was to either cancel for refund, reschedule and drive hours away to another city for the July or August event or to wait around until they decided if they wanted to plan a "makeup" event in my city. They failed to reassure me of my voucher being honored beyond the expiration date therefore I would've had to pay more money because this company couldn't get it together. As a result, I chose to cancel and get a refund and I was given the run around for that even though the cancellation was their fault. I will never do business with this company again. So disappointing and unprofessional.
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Michael Addington's profile photo
Michael Addington
12 months ago
Portland International Raceway. Portland, Or - I read a lot of mixed reviews after purchasing this and was frankly worried it was a scam..but read on. I bought this as most do, through Groupon as a gift for a friend that for him, this is a bucket list kind of thing. I booked it about 6 months in advance and about a week before, my friend could not find the confirmation email. I contacted their office and the agent there was very helpful, verified the booking and sent the confirmation code so that my friend could search his inbox for that. He found it. We checked in at the parking lot of PIR and the attendants went over the papers and were very friendly and helpful. We weren't hard pressured or sold up on anything, but did opt for the scratch and bumper coverage. The overview was pretty simple, background of the sherpas and general rules. The sherpa that my friend drove a Gallardo with was extremely accommodating and very professional as my friend has a nerve issue with his legs that makes it very difficult and painful to walk at times. This was never an issue for the attendants or sherpa, he wasn't rushed or anything. The sherpa was very patient and i was more than happy to give him the gratuity personally (40 was all i had). The laps are over faster than you think. It's a simple and small autocross course in a parking lot, as most autocross courses are. My friend said he never got out of second gear. If you can afford it, opt for 6 laps, pass on the scratch and bumper coverage. The lanes are generous and the cones are mini cones, you won't hit anything. We had a very pleasant experience and i would do it again for myself...6 laps though.
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John C's profile photo
John C
3 years ago
My wife bought this for me as a birthday present and we went in October 2012. I never saw the Groupon until we were going so I didn't see the fine print details. If you think you will be out on the racetrack you are incorrect. They have an "auto course" set up in a small parking lot area off to the side of the track. The auto track is short and tight cornered and you only have one chance to "get on it"down a short straightaway. If you are a confidant and decent driver you could hit 60MPH in this distance. They keep the car in auto with traction control on. This is not negotiable I was told. So you hit each corner hard around some cones and the traction control kicks in and basically you corner like a Camry. They hit you up for all sorts of insurance, pictures and tips for the drivers when you arrive as well. You can take photos yourself before driving or have someone your with take them from behind a safe zone. I would say that if you never drove a Ferrari and want to check it out give it a try. They had 2 available to choose from that day, both early 2000 or so models. $99 is a bit steep for what you get frankly since they expect tips and insurance paid too. I would say you are in the car for about 7-9 minutes total and watching the rest of your group, oh yes they book about 10-12 people at the same time, for the remainder of that time or your turn to come up. Overall a solid 3 rating and something to do some afternooon in NH.
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Colin McIntosh's profile photo
Colin McIntosh
4 years ago
AVOID GROUPON DEAL on ferrari agility course. drove two hours from vermont to nhms and was directed to the parking lot next to the racecourse where they had some cones set up. You do one lap with the instructor driving and 3 with you driving and the instructor in the passenger seat. All four laps takes about ten minutes and you can't go over 30 mph. Paid $99 for a $550 experience through the groupon deal and got what i paid for- heavily watered down and not even close to being worth the drive.
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