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The Motorsport Lab
Advertising Agency
Today 7AM–3PM
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711 Atlantic Ave Boston, MA 02111
711 Atlantic AvenueUSMassachusettsBoston02111
Advertising Agency, Marketing AgencyToday 7AM–3PM
Wednesday 7AM–3PMThursday 7AM–3PMFriday 7AM–3PMSaturday ClosedSunday ClosedMonday 7AM–3PMTuesday 7AM–3PM
The Motorsport Lab is a media agency dedicated to designing and implementing purposeful interactions and engagements through supercars for consumers and businesses.
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Review Summary
12 reviews
5 star
5 reviews
4 star
2 reviews
3 star
No reviews
2 star
4 reviews
1 star
1 review
"They keep the car in auto with traction control on."
"The overview was pretty simple, background of the sherpas and general rules."
"My friend said he never got out of second gear."
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Andrew Avdyeyev's profile photo
Andrew Avdyeyev
a month ago
The parking lot used for the "autocross driving" was literally tiny. Even though the cars condition is good and everybody wish you to have fun, it's hard to make it when you allowed to drive only on the 2nd gear (not up to 2nd gear, you should put the 2nd gear after you start and keep it all the time for the all turns and accelerations........). After the 1st lap i was stopped and warned that i should slow down, do not make the car drift on the turns and listen to the driver. Well, did meet my expectations at all.
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Eric Dineen's profile photo
Eric Dineen
3 years ago
Paid $99.00 for what I believed to be a Flying thrill! I went with a friend to Loudon for this "challenge". We both paid $99.00 to drive a Ferrari over the course of an hour, groups of enthusiasts peel around New Hampshire Motor Speedway's autocross. First off it was August in a parking lot that was a blistering 98* and zero shade. I stood there for 50 minutes waiting for my turn while receiving sun stroke at no charge. BTW sun stroke and dehydration prior to driving a fast car surrounded by a group of people does not seem like a good business model. Once seated for my 3 laps in AUTO , traction control on and rain mode on is the only way IMO to feel the thrill of a First Rate Ferrari. THIS is a total WASTE of time and money. DO NOT DO THIS IT IS CRAP
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Scott LaClair's profile photo
Scott LaClair
3 years ago
TERRIBLE COMPANY! I had scheduled and appt. They sent an email and cancelled it. My wife and I had already taken work off. Called several times and no one answers the phone. Emailed several times and gave up. I cancelled the groupon and then read, they charge an additional $100 for a mandatory tip. SCAM!! I would have been livid, so glad I cancelled this. This business is a disorganized joke! Just check Yelp for the true reviews!
Norm Belanger's profile photo
Norm Belanger
3 years ago
Loudon Ferrari Challenge - "Once again the MotorsportsLab came through with flying colors! Instuctor was terrific. The course was a challenge, with the helpful suggestions of the instructor I only went of course 1 time. The whole experience for my sons and I was fantastic. We are looking forward to the Lamborghini!"
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Michael Addington
10 months ago
Portland International Raceway. Portland, Or - I read a lot of mixed reviews after purchasing this and was frankly worried it was a scam..but read on. I bought this as most do, through Groupon as a gift for a friend that for him, this is a bucket list kind of thing. I booked it about 6 months in advance and about a week before, my friend could not find the confirmation email. I contacted their office and the agent there was very helpful, verified the booking and sent the confirmation code so that my friend could search his inbox for that. He found it. We checked in at the parking lot of PIR and the attendants went over the papers and were very friendly and helpful. We weren't hard pressured or sold up on anything, but did opt for the scratch and bumper coverage. The overview was pretty simple, background of the sherpas and general rules. The sherpa that my friend drove a Gallardo with was extremely accommodating and very professional as my friend has a nerve issue with his legs that makes it very difficult and painful to walk at times. This was never an issue for the attendants or sherpa, he wasn't rushed or anything. The sherpa was very patient and i was more than happy to give him the gratuity personally (40 was all i had). The laps are over faster than you think. It's a simple and small autocross course in a parking lot, as most autocross courses are. My friend said he never got out of second gear. If you can afford it, opt for 6 laps, pass on the scratch and bumper coverage. The lanes are generous and the cones are mini cones, you won't hit anything. We had a very pleasant experience and i would do it again for myself...6 laps though.
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John C's profile photo
John C
3 years ago
My wife bought this for me as a birthday present and we went in October 2012. I never saw the Groupon until we were going so I didn't see the fine print details. If you think you will be out on the racetrack you are incorrect. They have an "auto course" set up in a small parking lot area off to the side of the track. The auto track is short and tight cornered and you only have one chance to "get on it"down a short straightaway. If you are a confidant and decent driver you could hit 60MPH in this distance. They keep the car in auto with traction control on. This is not negotiable I was told. So you hit each corner hard around some cones and the traction control kicks in and basically you corner like a Camry. They hit you up for all sorts of insurance, pictures and tips for the drivers when you arrive as well. You can take photos yourself before driving or have someone your with take them from behind a safe zone. I would say that if you never drove a Ferrari and want to check it out give it a try. They had 2 available to choose from that day, both early 2000 or so models. $99 is a bit steep for what you get frankly since they expect tips and insurance paid too. I would say you are in the car for about 7-9 minutes total and watching the rest of your group, oh yes they book about 10-12 people at the same time, for the remainder of that time or your turn to come up. Overall a solid 3 rating and something to do some afternooon in NH.
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Colin McIntosh's profile photo
Colin McIntosh
3 years ago
AVOID GROUPON DEAL on ferrari agility course. drove two hours from vermont to nhms and was directed to the parking lot next to the racecourse where they had some cones set up. You do one lap with the instructor driving and 3 with you driving and the instructor in the passenger seat. All four laps takes about ten minutes and you can't go over 30 mph. Paid $99 for a $550 experience through the groupon deal and got what i paid for- heavily watered down and not even close to being worth the drive.
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A Google User
4 years ago
Now that all the wedding busy-ness is done and over, I want to send a note of thanks and appreciation to Cassie and Eugene of Motorsport Lab Boston. Those two helped me shape “The Executive Thrill” into an amazing bachelor party experience for my best friend. Initially, when I was searching for driving experiences, I was taken aback by some of the negative feedback posted about Motorsport. All the stats seemed right, but the critical feedback was well, scary. So I decided to take myself down to Motorsport to see the operation for myself. I met people who had just recently completed their drives, who raved about their experience and who noted that Motorsport was completely fair (contrary to the feedback posted on Yelp and other websites). Cassie and Eugene were open to addressing my every concern and expectation. They worked with me over the weeks leading up to the bachelor party to put together the best (and reasonably affordable) driving experience together for the groom. I wish I had a picture of the groom’s face when he saw the Ferrari and Aston pull up to his house. Priceless!!! He had an absolute blast driving the Aston around and listening to that marvelous engine roar. I hear the route was fantastic. Now we get to relive the experience over and over with the DVD Motorsport created for him. Thank you Cassie and Eugene!
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