Some excellent points in Carson's blog, and a very motivational read.
"If you want to invest in greater visibility, get your site in order and stop trying send people to the questionable warehouses of the Internet."
"There is real danger in getting myopic tunnel vision about a link or two in a post. We cheat ourselves out of compounding and self-perpetuating benefits when we fail to lay the groundwork. We’re at risk of teaching a generation of bloggers that SEOs are just spammers out to trick bloggers. We’re at risk of teaching new SEOs that linkbuilding for linkbuilding’s sake is something beside foolish and short-sighted."