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Ram Kr Shukla
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The Way Search Marketing made easy!
The Way Search Marketing made easy!

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Tips that you must consider for your blog..
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Advance SEO Presentation for 2015- Must See!
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Tips to use SEMRUSH to endeavour your SEO Success.
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The butterfly effect: Apple launches iPhone in 2007, Duracell's dead in 2014.

Ok, Duracell's not dead. Growth is slowing down. At two billion dollars in sales, it will take a while for Duracell to die. But. There is zero doubt that the smartphone has reduced the need for us to have many of the devices we normally use alkaline batteries in. And, the trend is irreversible. 

We don't use Cameras as much, ditto for Camcorders. We don't have as many kids toys (including little ones like Leapfrog pad that my kids used). We don't have flashlights in our house (ok, one, with a dead battery). I'm starting to use my Nexus 5 as my TV remote. No need for hotel clocks or radios at home or away. Our children have to buy a TI $130 calculator, I don't understand why I can't give them a old Nexus phone with an app on it. 

And all of the above not to mention, I don't need GPS units, I don't need my watch (though Apple is trying to tempt me with one!) and so many other things. 

Did all of these companies worry that Apple is out to kill them? And yet, it is. And, it will. 

It brings up a interesting question. If you were in the calculator, radio, clock, gps, camera, tv remote, children's toys, etc. business, what were you really in the business of?

And, they taught us this in MBA school, if you thought of yourself as being in the business of helping with math, bringing information, helping people get to places, preserve memories, deliver entertainment, would you have been able to survive because your strategy was not limited by the product your company made but rather the customer need it was solving for?

Interesting to think about if you are a business leader. 

And, would that have saved Duracell?

[Minor rant: What would have saved Duracell, and its brother Energizer, is an ability to create a massively better battery! Why does Duracell/Energizer not have the iPhone contract? Corning did for glass but creating a massively unique product for Mr. Jobs.]
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