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New Post: Can You Really Drive Sales by Measuring Activities? http://goo.gl/4B8WqK @MidmarketIBM #crm #systemsthinking
Measuring the wrong activities in the selling process will lead to unanticipated consequences.
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New Post: Measuring Customer Experience One Step at a Time #JTBD #CustExp @MidMarketIBM http://ow.ly/x4eiQ http://ow.ly/i/5DgHP
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New Post: Nurturing Leads with Your Silly Ideas http://goo.gl/mqAw3l #crm #marketing
Methodologies for designing lead nurturing campaigns are not so valuable when your organization has no means of identifying unmet needs of customers
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New Post: Re-Visiting Re-inventing #CRM http://goo.gl/izh82E with the usual #JTBD slant @MidMarketIBM
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New Post: Predicting the Future with #JTBD http://goo.gl/FJKPMr @MidMarketIBM #innovation
There is a lot of talk about jobs to be done and the new rush is on to capture ownership of this market. In this piece, I propose a simple maturity model for those interested in evaluating concepts in the marketplace today. I consider forward looking frameworks to be of the highest capability and these must be systematic and have repeatable results.
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New Post: I'm the Platform...so Enable Me Already! http://goo.gl/zp4y38
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Have them in circles
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New Post: The Sales & Marketing Magic Quadrant http://goo.gl/1l45Eo @MidmarketIBM #crm #sales #marketing
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New Post: Measuring Customer Experience One Step at a Time #JTBD #CustExp @MidMarketIBM http://ow.ly/x4eiQ
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Does a Digital Menu have a #JTBD? http://goo.gl/9niwDo Product-centric vs Customer-centric thinking
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New Post: The Job of Creating a Customer http://goo.gl/Yfpa2h #jtbd #crm
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New Post: Value Delivery Platform...Or Trickery? http://goo.gl/jvK13y #crm #valuepricing
Do short term ploys have anything to do with what customer’s value? Are some value pricing tactics actually manipulation through behavioral economics? This is the beginning of a longer conversation I plan over time.
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New Post: How to Make a Process Worse...by Improving it http://goo.gl/dOLqnF #crm #bpm @MidMarketIBM
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