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Richard Barker Web
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Link Building: How to Get it Right - Some may think SEO is all about including the right keywords in your web copy. Others say that link building is dead, however for the foreseeable future Link Building is the key for SEO.Ultimately there are many factors which affect your search ranking, and one of those is the number of links to your site found on other websites. But not all backlinks are equal in the eyes of the search engines, so it can be hard to build links in the right places and ways. Here we will look at how changes to search engine algorithms have impacted on the use of link building for SEO, and how to build links in a way that search engines will like.Search algorithms: What’s changed?Google has implemented a huge number of algorithm changes over the last five years, but the big game-changer for link building was Hummingbird. This algorithm brought a shift from searching for keywords to trying to understand search queries in context. In terms of link building, Hummingbird allows Google to determine mor
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How to Use LinkedIn Ads to Market Your Business - Have you got a social media campaign that stands out across Facebook, Twitter and Google+? Great. Are you making the best use of Pay-Per-Click (PPC) advertising using Google AdWords? Even better. But there’s one more place you could be marketing your business online with great success, and that’s LinkedIn. This post will tell you the why, what and how of advertising on LinkedIn.Why should I advertise my business on LinkedIn?You may be utilising other social media platforms effectively, but the downside of sites like Facebook and Twitter is that it can be hard to make sure your message is being seen by the right audience. You can have the best product or service in the world, but if you’re advertising to people who have no need for it you’re not likely to sell much. The big advantage of LinkedIn is that it allows you to focus your efforts on very specific audiences within the business community. You can target your ads using various filters including sector, job
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