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Tips for managing images in a photoblog
If you are a fan of photography and you have your own blog, why don’t you combine them and create an interesting photoblog? As we all know, images have a strong effect on people’s perception and they provide a pleasant reading experience, thus driving more traffic to your blog. We give you seven tips how to improve your blog using images.

Text-Image Balance

We all know that when we see an article we just scan through it, and if it is appealing then we will start reading it. That’s why you should pay attention on the photos that you add. You shouldn’t add to many photos or too little, but enough, which means add as many photographs as needed to tell your story. Use the images to express your story and your feelings. Some say that using 4-5 photos per 1000 words is ideal. However, the number depends on your topic.
Improve your website performance
In order for your website to work perfectly, you need to optimize the images for speed. What you should do is compress the image as much as possible but without losing in quality. The best format for the pictures is JPEG – Very High because it does not affect on the quality of the image. The optimal size for your blog post images is 600px to 800px wide.

SEO, SEO, SEO

When adding images to your blog, make sure to change their names with SEO-friendly names, or with keywords that are relevant for your site. Each image that you use must have a descriptive caption, a keyword-rich file name and relevant text in the "title" and "alt" attributes, because search engines like Google will find you easily, thus improving your search engine ranking.
Protect the photos that you use
You are fully aware that people will sooner or later use your photos without your permission. To avoid this you should protect them, using one of these four ways:
Add a watermark into your photos;
Disable the right click option, though people will still be able to take screenshots;
Track the use of your photos with image lookup tools;
Edit the metadata;
Adding watermark is the best way to protect your brand, however use a watermark that won’t disrupt the beauty of the photo itself.

Responsive blog

Ensure that your blog works well on various screen resolutions: tablets, desktops, smartphones etc. Don’t get fooled by the thought that everything that works on a desktop will work excellent on a mobile screen too.
Share your blog post on social media
Social media can help you promote your brand – the more share and likes you get, there are more chances that your article will appear higher up in Google’s search rankings. That’s why you shouldn’t forget to include a share button on your site pages, a Pin It button for Pinterest and use Google Analytics to track the social referrals.

Make it more personal

Include a well-written biography section and a headshot because people build trust based on what they can see. We all judge the book by its cover, so make "your cover" as pleasant and informative as possible. Include links of your social accounts, so that they can find you and contact you.
We hope that the tips elaborated before will help you develop a personalized blog that appears at the top of search engines. And last, but not least of importance do not forget to update your blog with your latest work.

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Why you should avoid hardcoding

Let’s first define what hardcoding is: Hardcoding is making code tailored to handle very specific cases, for example: inserting and SQL query into a .tpl file; using a regular expression on the output of a theming function to change one HTML class into another etc. These examples might work for a certain time, or even all of the time, but they don’t work as they are supposed to. Hardcoding is usually practiced by the developers who are in a hurry and want to save time, and developers who are learning. But, instead of saving time, the hardcoding can cost a lot of time. Here is where hardcoding might cause problems

When developing a theme
If you add a custom SQL query to retrieve and display information about certain number of items you cannot use that theme on a different install. The chances that the different install will have different set of table names, and different modules are great. Therefore, your effort to develop a hardcoded theme will be wasted and your query will be useless.

When you need to change the site theme based on the banner ad
You have inserted the code for choosing a random banner ad in the site’s page.tpl file, which eventually will result in not knowing what the banner ad will show until your function is called. And what happens if you have to change the HTML before it?

Different variants of the site’s theme – different template files
You have created several different variants of the theme, using different template files and each of them has a hand-coded query. If you have to change the code, then you will have to change it in all those places, plus one. That plus one stands for the mobile theme. This is where the mess begins.

Your colleague may have to work with your code
Even if your colleagues are experienced developers, they will have no idea what you have done and how you have coded the site if you used a hardcoded solution. It may be just a blog, but it will take time until they figure out what’s where. After all, do you as a developer remember the code that you have written a year ago or more?

The biggest problem with hardcoding is that it fails to anticipate factors. However there are some places where hardcoding is needed for example, if you want to display a Halloween theme on a specific node ID, and yes you will use this theme only once a year.

All things considered, you should try to avoid hardcoding as much as possible, because changing one value will require an entire code change, which might cause ripple effects, leading to regression testing and eventually spending more time and money. Additionally, if you hardcode something in your code it will destroy the portability of your code in a great extent and you will not be able to say "Compile once, Run anywhere".

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Types of web developers

When it comes to developing, and not just there, everyone has its own style. And very often, people tend to group those that have particular quirks or personalities. According to that, we present you ten types of web developers. Try and see if you can group the web developers working with you in some of these groups.

The Purists
As you know, a purist is a man who sticks to traditional rules. And in this case, the developer – a purist in nature, tend to avoid using frameworks and libraries. They are keen on using pure languages and traditional ways – and their arguments always have truth in them.

The Doers
The doers are a type of programmers, whose one and only goal is to start with getting the job done. That said, they have the latest and fastest frameworks, libraries, modules etc.

The Polyglots
The name itself describes these developers – they use multiple programming languages when programming. To be classified as a polyglot, the web developer has to know at least 4 – 5 programming languages. The reason why they have become polyglots is probably due to their work situation. However, when they have to learn a new language they approach it with a great confidence and learn it quickly.

The Perfectionists
A perfectionist programmer is the one who looks, codes, leaves detailed comments and descriptions, does the documentation and even pays attention to naming variables.

The Artsy
This type of programmer is a mixture of a designer and developers. Their favourite programming language is CSS. They are in love with shapes, colours, animations and all visual stuff.

The Reuser
Having to write new code all over again takes much time than needed. That’s why the reusers tend to write reusable code snippets from the beginning, which can be used later in the programming. It saves time, money and effort.

The Bookworms
No matter of the experience, this type of programmers have their desks covered with books and they use every bit of spare time to read. In-depth knowledge is their purpose and they succeed in it.

The Debuggers
Experts at catching and solving bugs not only in their own code, but also in the codes written by the others. They know that ‘if’, ‘else’, ‘or’, a missing semi-colon can make a great difference.

The Researchers
Every code has its own use and purpose, as well as side effects. The Researchers gather together and share the knowledge that they have about certain problem. Additionally, they conduct experiments, read documentations to understand every aspect of the code and finally share it with the other developers.

The Sociables
They love to hang out with other developers, talk about the latest technologies, hardware, software, and even switch their phones to check the OS.

These was just a way to classify the developers on the basis of their behavior. Everyone is unique and we do not judge. Do you know someone that fits in some of these types of web developers, if you are a developer did you already find yourself in some of these groups?

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Digital Marketing Strategy For Beginners

You have started your own business and created a stunning website, but something doesn’t work right. You don’t get leads and only a small number of people know about you, though you have been on the market for more than a year. It seems as your digital marketing strategy is not the best. You can be active on social media, but that’s simply not enough. If you are a beginner, we give you 8 steps which will guide you through the entire process.

SEO

SEO or Search Engine Optimization makes your website visible on all search engines. It’s a good way to increase the organic traffic and reach customers interested for your products or services. Tips:
- Optimize all titles, URLs and descriptions for all pages;
- Great SEO comes with inbound links – create a useful content that everyone will share;
- Your blog is important – every article that you write can be indexed by search engines;

PPC

PPC or Pay-per-click is in fact an ad method where you pay only when someone clicks your ad. Tips:
- Add relevant, high-intent keywords – Google AdWords Keyword Planner can help you;
- Perform analysis and monitor the keywords to see which ones perform the best;

Customer Communication

Keep your relationship with the customers alive. Research shows that 69% of customers recommend a company to others if they had a positive customer experience.
- Never ignore the suggestions and questions of your customers. Keep in touch with them 24/7.
- Remember that every customer is different and treat him/her as unique individual.
- Respond to your customers’ questions, complaints and issues as soon as possible. Never leave a customer waiting for a reply.

Outbound Email Campaigns

Though the email campaigns are somehow outdated, they can be a fantastic way to communicate with potential leads and generate business. Research show that over 90% of consumers check their email daily.
- Try to keep the email campaigns as personal as possible;
- Create an overall plan and
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