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Alice Marshall
Worked at Presto Vivace
Attended Marlboro College
Lives in Washington, DC
61 followers|131,591 views
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Alice Marshall

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A blog designed to facilitate communication about education, teaching, schools, labor issues, social justice, politics and ordinary life. Statements or expressions of opinions herein 'do not' represent the views or official positions of DCPS, American Federation of Teachers, Washington Teachers' Union or its members. Views are my own. Anyone who claims otherwise is violating the spirit and purpose of this blog.
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Alice Marshall

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Shel had a great throw away line about maybe PR practitioners should be advising clients to use Bing or some other alternative search engine. I think we need to consider that, otherwise we really will be at the mercy of every whim of Google algorithms. 
How does a search bot know whether money changed hands? Obviously it cannot, so it decides to down rank a link for other reasons. What reasons? How does a search bot know that someone has received an item in exchange for a review? It cannot, so it has to decide on some other basis.
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Bernie Goldbach's profile photo
 
The big problem with lining up with a Bing-first strategy is you might totally ignore the essence of discoverability. The changes to Google's algo evolve in response to people who want their message found without the gamification that erodes the placement of content.

I read a lot of +Matt Cutts and believe in the greater good of the Google algorithm. And while there are often teething pains with every revision of the algo, the net result for me is better results when mobile. That makes all the stress of revising company information dissemination worthwhile because our primary audience finds us through touchscreens in their pockets.
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Alice Marshall

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I think it is worth documenting that Obama is one of the biggest bait and switch con artists who ever won a Presidential election.


http://correntewire.com/campaign_promises_obama_broke
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Alice Marshall

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Major blow up at Slashdot as users reject new site design.
Slashdot users are extremely unhappy with the new Slashdot Beta design. The comment section of every single post is devoted to dissatisfaction with the new design. Comments such as: My advice to the peons working on Slashdot: find another job. The veracity with which this “upgrade” is being ...
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Alice Marshall

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Perhaps FIR has exhausted the subject of bad pitches; but this one sets a new low.
Presto Vivace. PR, Marketing, Communications, and Potomac Area Technology by Alice Marshall, Presto Vivace. Menu. Skip to content. Home. Worst PR pitch of 2013. Leave a reply. Normally I don't talk about bad pitches, but this one reaches a new low. Why on earth would a PR firm send me a pitch ...
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Think Mark hit the nail on the head - lack of research.  Not really surprising that it still happens as most journalists will just ignore bad pitches so PR people keep doing it.  However in the blogger front what a journalist might call news a blogger will call at best spam
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Alice Marshall

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Great show, but I was astonished by Shel's description of Snowden's disclosures as a kerfuffle or brouhaha. I would describe it as an earthquake, and the earth has not even stopped shaking. 90% of NSA's systems administrators will be laid off in an attempt to reduce risk. US based cloud providers are losing business due to concerns about NSA surveillance. And that is just the beginning. Bruce Schneier accuses the NSA of commandeering the entire Internet. We are going to be talking about this for a very long time.
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Tagline
Owner of Presto Vivace, PR agency serving business and technolgy and government
Education
  • Marlboro College
    1975
Basic Information
Gender
Female
Work
Employment
  • Presto Vivace
    owner
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Washington, DC
The United Church is utterly unique, it is a blend of The United Methodist Church and the United Church of Christ, and has services in German twice a month. English language services are every Sunday at 11 AM and German language services on the first and third Sundays of the month at 9:30 AM. At 12:10 PM on Wednesdays there is a mid-week meditation. The church has the best acoustics of any church I have ever attended, which sets off the pipe organ perfectly. There is a strong music program and members can look forward to hearing Bach, Handel, Schubert, et al. The Church is a Reconciling Methodist Church and an Open and Affirming UCC church, which means that gays, lesbians, transexuals, and bisexuals are welcome. The United Church prides itself on its outreach to the community with a twice monthly food pantry, On Thursday evenings at 7 PM there is Spirit Space where young adults can gather to discuss spiritual issues.
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Public - 2 years ago
reviewed 2 years ago
Excellent, I went when my dog got attacked by another dog. They saw him right away, stitched him up and took excellent care for him.
Public - 3 years ago
reviewed 3 years ago
2 reviews
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