So, +Allyson Dykhuizen tweeted this morning about Jo-Ann stores declaring ruffle yarns a "hot new trend."

...And this has me wondering: just how important ARE trends to you in doing your creative work? Does following trends lead you to more sales? Do you follow trends you don't personally like because they'll lead to sales?

Do you believe in the authority of whoever the heck it is that makes these trends? And why are trends important to human existence, anyway?

I'd love to chew on these questions with you!
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