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Survey Mechanics
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Survey Mechanics' Automatic Analysis Engine makes analysis of your survey simple.
Survey Mechanics' Automatic Analysis Engine makes analysis of your survey simple.

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Increase Loyalty with Customer Surveys

Happy customers are typically loyal customers, which also means they could be instrumental in promoting your brand – and you can improve customer loyalty by asking customers what they think of you.

As well as increasing loyalty and hopefully preventing customers from leaving you for a competitor, a carefully crafted customer satisfaction survey can also find out how your product or service is working for them, how it can be improved upon for the next time, what makes them satisfied (or not), whether your pricing is right, how your customer service is perceived, and so on.

The more you engage with customers, the more likely they are to remember you in the future and recommend you to friends to family – which could prove invaluable. It’s commonly acknowledged that acquiring a new customer costs far more than satisfying and retaining a current one and understanding what makes them tick can quickly transform your business.

Survey Mechanics can help you to create an engaging survey that works effectively across all platforms, giving you the insights you need almost instantly thanks to our Automatic Analysis Engine (in an easy to understand format) and full reporting ability. It’s quick, easy to use and you can try it completely free for a month.

Customers usually welcome being surveyed as it gives them a chance to engage with your company, voice their opinion and share their knowledge, which makes them feel valued. A customer satisfaction survey on Survey Mechanics can be sent out via social media – a superb way for publicly showing that you appreciate your customers’ feedback, via personalized email to your customer database or a link on a website.

If you want to build trust and gather constructive and honest feedback you should be regularly conducting customer surveys and following up on any actionable insights. What’s more, telling your customers about any changes you have made based on their opinion will make them feel like you’re taking care of them, instilling the kind of loyalty that should keep them coming back and keeping you ahead of the pack.

And according to data from Marketing Metrics, eConsultancy and Adobe, loyal customers demonstrate conversion rates five to nine times greater than first-time customers… You can’t argue with those figures!
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Paul Elsey joins Survey Mechanics
Survey Mechanics, the online survey platform company, has appointed Paul Elsey as its new Head of Sales.
Paul is responsible for all sales, partnership and business development activity for the company, both in the company’s UK base and worldwide.
He brings considerable industry experience to Survey Mechanics, having previously worked with Mintel, YouGov, Kadence and Ipsos MORI/Fieldwork International. He also brings valuable experience in technology, having spent two years as commercial director of Intellectsoft
Paul said: “I’m delighted to be working with this dynamic, young company. The unique Survey Mechanics platform offers real advantages to anyone conducting online surveys and is already proving its worth in numerous applications. This is a great time to be working in this sector and to be joining a leader in the field.”
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Are you relying on guesswork?

There are two types of businesses –those that succeed and those that don’t. All businesses have to make decisions continuously – on such things as pricing, their routes to market, their websites, their marketing, their products and the services they provide.

Getting these decisions wrong is often what makes the difference between success and failure.

So businesses – new and established – should be making well-informed decisions about these all-important issues, but many just guess. If you’re guilty of doing just that you should be considering low-cost, effective market research so that you really understand these issues.

Of course, enterprises can fail for all sorts of reasons, but regardless of the industry you are in there are a few things that you can do help to grow your business.

One area is to understand your competition. You should be considering what they do better or worse than you, whether that’s in terms of service or a specific product. Can you offer savings over your competitor, or further improve your customer’s lives in a way they can’t?

Another crucial factor in the key to success is to understand your customers – do you know who they are and what they want? What about how and where they prefer to buy your service or product, how they found out about it in the first place, when they want to buy it and why they buy it? Why they like or dislike a competitor’s product, what else they like to buy, what can they afford? And so on.

Usually this will pay for itself almost immediately, as the tiny tweaks you can make to your business (often at no cost) can just nudge you ahead of where you are now, make you better than your competition, and enable you to charge a little more or perhaps reduce your costs.

Using a simple online survey tool, such as Survey Mechanics, it’s quick and easy to ask your customers what they think. Don’t forget to ask your ex-customers as well – they are a mine of useful information, and also those customers who ended up not buying from you.

Trust us: customers will appreciate you more for asking what they think, and you will uncover information that could supercharge your business.

Or you could just guess…


For more information go to: http://surveymechanics.com/
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How to Design Matrix Questions

A matrix question (multiple questions presented on a grid) is one of the most popular question types in online and traditional surveys, and if you need to ask your respondents several questions that all have the same response options then this type of format can be an easy-to-use and easy-to-understand option.

But it does have its negatives. In particular you should think carefully about the size of your matrix. Ensure that response options are short (the column headings) and keep the item wording short too (the rows).

Also, we would recommend the best size is no more than five rows by five columns. More than that is time-consuming for your respondent and they may drop out, fewer than that may give you an inconsistent response, because there isn’t an option that’s accurate for the respondent.

Make sure that, whatever the screen size the options in the headings of your columns are visible at all times – that means the respondent shouldn’t have to scroll to see the lower rows.

A very high proportion of respondents are likely to choose mobile devices to complete their surveys, so make sure your formatting doesn’t make it difficult for them to view the question properly. The dimensions of your matrix shouldn't force respondents to scroll either up and down or left and right.

Do not overload the matrix with too many attributes and scales, limit the number of questions and be concise. If you can’t make your matrix easy to see and use, consider using other question types. Often, it can be just as easy to ask a series of separate questions, and this can sometimes make analysis easier.

Alternatively, you can improve the experience for your mobile respondents by breaking up your large matrix into several smaller matrices. At the very least, test to see if it looks okay on a mobile device and check to see if the buttons are easy to tap.

Above all, remember overly long, complicated and badly designed matrix questions which are endlessly repeated page after page will bore respondents, and increase the chances of them ‘straight-lining’ (where they select the same response for each item without careful consideration of each row) or ‘speeding’ (randomly selecting responses because they just want to escape the matrix).

For further help with writing matrix questions don’t hesitate to call one of the team at Survey Mechanics on +44 1580 200093.
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Advanced thinking in Quantitative Research

If you're a senior researcher, marketer or manager and you want to better understand how the latest thinking in quantitative research can make a difference to your business, then get yourself enrolled on MRS' Advanced Thinking in Quant Masterclass. Takes place at the The Old Trading House in London on November 18, costs £315 for members and £465 for non-members. For more information go to: http://bit.ly/2fSJ1jw
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Questionnaire Design Training

If you're a researcher with some basic experience of designing, using or analysing questionnaires, and you want to know more about how to structure a quantitative survey to minimise bias, write more efficient and effective questions and better understand layout, then get yourself along to the MRS Questionnaire Design course this Monday, 07 November. Members pay £315 while for non-members it is £465. For more information go to: http://bit.ly/2eqCydX
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Don't Miss a Thing

Survey Mechanics has now made it even easier to ensure you don't miss anything important in your survey data.

Our unique Automatic Analysis Engine finds significant differences and correlations in your data with no effort from you. And now, this information is given to you along with the results for each question in your survey.

When you look at your survey results online, for each question you will be shown how many significant differences and possible correlations there are, and with which questions. This is all shown in a simple drop down menu, so you can get to the important information in your survey immediately, without having to worry that you've missed anything!

How easy is that?

For more information, please see www.surveymechanics.com
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Did you know with Survey Mechanics there's no limit to the size of sample you can run?

Discover more about what we do here http://bit.ly/2eKn2Ze
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Screening Questions

Screening questions are used at the beginning of a business-to-business questionnaire to determine whether an individual participant qualifies for the study. This is essential for both building the right sample and to reduce bias. SSI take a closer look at what to consider... http://bit.ly/2eC4ucL
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Research & Results Show: 26-27 October

Fancy a short break in Munich this week? Why not check out the world's largest market research show while you're there. For two days you will have the opportunity to make contacts, and attend a variety of workshops, from data collection to trend research, as well visit the numerous specialist areas at the exhibition, covering everything to do with this sector: http://bit.ly/2efhohZ
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