2013 New Years Resolutions for Users of the Web (AKA Everybody)
It’s the end of the year again. Time flies, huh? Technically the universe is constantly expanding and speeding up and it sure seems like time is moving faster than ever before. Maybe it’s the web that’s making us feel like everything is moving a mile a minute. What with constantly being plugged in and our attention getting pulled in a million different directions as soon as we log on, it’s no wonder the years seem to be getting shorter and shorter. There are going to be a million posts about what trends will dominate in 2013 but I’d like to talk about some new years resolutions that will benefit everyone who uses the web this coming year.1) More Original Content
If I read one more post about content marketing I’m gonna… Here’s the thing, content marketing absolutely rules when done right. The problem, is that more people talk about how to be a content marketer than actually, you know, market original content. This is a problem. 2012 saw the rise of everyone thinking they were a social media guru or web expert. Just because you can create a twitter account and retweet an article does not qualify you to call yourself an expert. A good way to prove you’re an expert? Create and share your ORIGINAL content.2) Less Talk, More Doing
Blogging is awesome. I love it. But very few are the people who can make a living solely off of their blogging skills. While it’s great to talk about all the things you can do or are doing make sure you’re backing that up with real experience. Too many “web gurus” talk a big game but have precious little to show for all their squawking. Get in the trenches and get your hands dirty.3) Don’t Just Talk About Engagement, Actually Engage (Jean-Luc Would)
Who else thinks there are more articles talking about engagement than brands and people who are effectively engaging with users? Me too. Engagement has been a buzz word for about 2 years now. Engagement is awesome, but unless you’re actually engaging, who cares? I took those words right out of my girlfriends mouth I’m sure. Bonus points if you get the Star Trek TNG reference.4) Focus On The Voice
No, not the show on NBC. Finding your or your brands voice is essential to online success. Gone are the days where you can just put together an ad unit and assume people will click their hearts away. Communicating with interested people is paramount when using all these new wonderful channels we have. Are you funny? Then be funny. Do you have a ton of awesome advice and tips for people in your industry? Share them. Don’t just say, “HERE’S AN ARTICLE TO MY LATEST BLOG POST.” That’s lazy. No one likes that.5) Learn
If you think all this technology is going to slow down you’re in the wrong field. The web moves at warp speed so it’s important to learn something everyday. Are you a WordPress dev but lack design skills? Learn Photoshop and CSS styling techniques. Data architect but have no idea how to generate leads? Best to find out the latest digital marketing techniques. Those who rest on their laurels will inevitably be left in the dust.6) Have Fun
At the end of the day, remember to have fun. The web does not have to be a serious and stuffy place. The most successful people aren’t always the ones who are slaving away at their desks with little to no humor. The web is connecting us at an unprecedented rate and that gives us the opportunity to share the things that make us happy. Whether you’re a social media evangelist or just someone who enjoys browsing the web remember to have fun.
And with that let’s ring in the new year in style. It’s gonna be a good one. Have any web resolutions for the new year? Feel free to share them in the comments section below.
ORIGINAL POST HERE: http://www.crvdmedia.com/proposed-2013-for-users-of-the-web/