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What can community managers learn from managing the world's largest forum? http://ow.ly/4L8k303zX9W
If you’ve never heard of Reddit, you must be living under a virtual rock. Last year alone the site racked up more than 82 billion pageviews and 725.85 million comments, making it the 25th most popular website in the world. Reddit’s simple design has content categorized by subreddits. 853,824 subreddits, to be exact. Sections range Read more...
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According to research from Bain and Company, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. To build a sustainable community, you need to reduce your churn rate. This is measured by calculating your customer or member retention rate, an important part of increasing your community size. http://ow.ly/H3LY303vfkP
Gaining new members is essential to your community, but in order for the community to truly grow and succeed, you need to be able to keep your members. Not only must you measure visitor traffic, conversion rate but also your member churn rate. You may be getting the attention, turning lurkers into members or even Read more...
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Being Empathetic in Times of Tragedy: How to Communicate to Members of Your Online Community https://blog.vanillaforums.com/community/empathetic-times-tragedy
Times of tragedy are difficult for everyone involved. The important thing to remember is that everyone IS involved. National crises not only affect the people directly involved, they pull at the emotions of the nation, sometimes the world. I come from New York. Not the city, but close enough that a good portion of my Read more...
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When we think about SEO, we tend to think about Google. Creating backlinks, driving traffic, pumping out comment, and keyword research. All of these things are important. When we think about building an online community we think about forums, message boards, blogging, and social media. All of these things are also important. What if I Read more...
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With an increased call for rapid support among customers combined with pressure to monitor and actively engage across multiple channels, many companies are feeling the burn of a customer service gap. Such times call for alternative methods, and one way that seems to be working is through self-service support. Self-service support is most often deployed Read more...
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Does Net Promoter Score Really Measure Customer satisfaction? https://blog.vanillaforums.com/community/net-promoter-score-really-measure-customer-satisfaction/
One of the more common use cases for our community platform is self-service customer support . It’s a form of customer service that is an effective way to help the customer on service issues using the power of community and the knowledgebase. According to Forrester, 72% of customers prefer self-service to resolve their support issues Read more...
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Have them in circles
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Build your community to add value to your brand. Don’t just sell a product, sell an experience that your customers can join in. Facilitate conversations between your customers. http://ow.ly/2cHb303xCyT
In our last post, we discussed what makes the Member Retention Rate important and how to calculate it. It’s the best metric to use when measuring community loyalty. In combination with a low churn rate, a high member retention rate would help you understand whether you’re losing members or growing your community. The biggest benefit for you? You Read more...
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The Secrets of Successful User-Generated Content in Your Community https://blog.vanillaforums.com/community/secrets-successful-user-generated-content-community/
Did you know that 59% of millennials use user-generated content as a way to make informed decisions on their purchases in electronics? They trust their peers more than they would trust a company brand or even news articles. As a large user of social media and other social apps, they spend about 5.4 hours per Read more...
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The traditional classroom is on its way out. Education is undergoing its most dynamic period of change since the invention of the calculator. During that time, an increased focus is being placed on the student experience. Modern teachers are faced with increased class sizes and lower student engagement rates. And while technology continues to rapidly Read more...
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The interwebs seem to be constantly flooded with an abundance of digital contests that companies hope can help grow their community and in turn, drive growth and revenue. According to the marketing pros at Hubspot, this is a legitimate tactic: research shows that new campaigns have the power to increase Facebook views by 34% on Read more...
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Are you missing out by not using video in your community? We've partnered with video hosting company Wistia for a free ebook on 5 ways video can help drive engagement. Get your copy now! https://content.wistia.com/five-ways-video-drives-engagement-in-your-community?utm_source=vanilla-googleplus&utm_medium=social&utm_content=socialcampaign&utm_campaign=2016videocmebook
We've teamed up with Vanilla Forums on an E-book with actionable tips for driving engagement with video.
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Learn about the future of Social Media lead management from HubSpot . Start segmenting and nurturing your social media followers. http://pages.vanillaforums.com/social-media-lead-management/?utm_source=googleplus&utm_medium=social&utm_content=smm_ebook&utm_campaign=hubspot_offer0816
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Have them in circles
293 people
Rob Rittberg's profile photo
Sandeep Verma's profile photo
May Serle's profile photo
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Candy Rora's profile photo
Luc Vezina's profile photo
Vlad Mark's profile photo
Christine “Chris” M's profile photo
Jake Blumenow's profile photo
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