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Liang Chen
Works at Receptional Ltd
Attended Staffordshire University
150 followers|18,693 views
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Liang Chen

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies http://goo.gl/GM4tnM

There are an infinite number of metrics you could choose from. So when push comes to shove, which are the most important? Which metrics incentivise the right behavior by our company employees (and/or external agencies)?

I answer these questions in my latest post where I present the critical-few metrics you need to measure everything you could possibly do with digital. I segment the metrics into three pieces, Acquisition, Behavior and Outcomes. The metrics are also clustered into two types of your existences, the ones you own and the ones you rent.

The post is here: http://goo.gl/GM4tnM

Please do add your best practices, and war stories, to the post via comments. Thanks!
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Liang Chen

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Eat in #China - in a traditional restaurant #delicacy
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Liang Chen

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Living livestock in a supermarket in #China - not something you'd see in UK's everyday 
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Liang Chen

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New Google Title Tag Length Guidelines: 55 Characters
+ SERP Preview Tool

http://moz.com/blog/new-title-tag-guidelines-preview-tool

Dr. +Pete Meyers looked at 89,787 titles in Google's newly designed search results to see where they became truncated. While the length of the titles range due to letter width, bolded words, and CAPITALIZATION, he found the following cut-off lengths at 5 levels of confidence:

 • 80% - 57 characters (81.6%)
 • 90% - 56 characters (91.6%)
 • 95% - 55 characters (95.8%)
 • 99% - 53 characters (98.7%)
 • 99.9% - 49 characters (99.9%)

Read the whole report and try out the tool at http://moz.com/blog/new-title-tag-guidelines-preview-tool
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Liang Chen

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How to Use Analytics to Build a Smarter Mobile Website

This guide from +Smashing Magazine reviews practical, basic steps you can take to make your brand more approachable for mobile users, using Google Analytics: http://goo.gl/Sjka5a

An example of a device report is below.
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Andy Rowbotham's profile photo
 
 
Learn About +Google Analytics, Cross Device Measurement & User ID

At 3,100 words this is a long post. But I wanted to go deep on what cross device #analytics  means in GA. I cover everything from the 'why' to the 'how' in this post.

Read more here --> http://troni.me/1iDDPqN

#digital   #marketing   #data  
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Real or fake? I can't tell! An "Apple store" in China #realorfake #Apple
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Liang Chen

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People
Have him in circles
150 people
Andy Rowbotham's profile photo
Work
Occupation
Digital Marketer, Senior SEO Consultant
Skills
Digital Inbound Marketing - SEO, CRO, Analytics, Link Building, Site Build, etc.
Employment
  • Receptional Ltd
    Senior SEO Consultant, 2013 - present
  • Robot Creative Ltd
    SEO Consultant, 2011 - 2013
Basic Information
Gender
Male
Looking for
Friends, Networking
Story
Tagline
Opinionated, Addicted, Confused, Interested, Loved, Inspired
Education
  • Staffordshire University
    Mobile Computer Systems, 2005 - 2008
  • Hefei University of Technology
    Computer Science, 2000 - 2004
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