- Lois Geller Marketing GroupDirect Marketer, Social Media, Keynote speaker, trainer and owner of Lois Geller Marketing Group., present
- J. Walter Thompson Direct
Creating marketing programs that work (get results) makes me ecstatic. First, because I adore the creative process, and secondly because it's great to please our clients.
Now, we are creating unique websites, doing some weird and wonderful email campaigns, and getting our clients into social media.
All of these things happen fast, as opposed to direct mail which is a slower process. That's why it's so exciting. I've written 4 books on direct marketing, taught the course at NYU on it, and helped all kinds of people learn the science.
I was supposed to be an elementary school teacher, and fate (and lack of jobs there) made me fall into something that is more creative and still I continue to teach, offer seminars and give keynotes speeches.
- Boston University