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nina rieke
350 followers -
multi-tasking strategist, mother, girl, consumer, reader, traveller, jogger, cook, curious brain.
multi-tasking strategist, mother, girl, consumer, reader, traveller, jogger, cook, curious brain.

350 followers
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Texas, Awesome! A trip to SXSW and a bucket full of take aways.
I had the great opportunity to attend the SXSW conference in Austin,
Texas this spring. Or rather the „interactive“ part of the “South by Southwest”
conference that covers digital, entertainment, film and music and has been
growing year by year, now on in i...
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Data fuels creativity.
There has been much talk about the usage of Big Data — and what we can gain in regard to insights from it. Another interesting perspective on data is what we can do with it creatively. There are some great examples on how data can empower creative ideas. Ho...
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Cannes schärft den Blick auf das, was wirklich zählt.
Kein weiteres Cannes-Bashing, bitte! Sicherlich sind die CannesLions in erster Linie eine
Nabelschau der gesamten Branche – ein Ort, an dem zu viel Rosé getrunken wird,
zu viele Kategorien nicht nur Verwirrung stiften sondern vor allem auch schräge
Rankings...
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Warum die kreative Idee entscheidet
Unser Beitrag zum Thema wirksame Kommunikation #Effie2014 #GWA #Kreativität (erschienen im Horizont vom 23.10.2014)
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Why we need to #RePicture Females in Advertising.*
Images found on getty images   “ Women play not just
one, but many roles - Women are an important economical factor globally:
they drive consumption, create new businesses and shape society. Never before
have there been so many well educated young women – b...
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What makes A Good Brief?*
There are no great briefs, only great ads. There are no great briefs, but there are la lot of bad ones. A good brief is probably about as good as a brief gets. ( L. Butterfield, Excellence in Advertising, 1997 ) There are no great briefs, just great ideas –...
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finally got around to put my Cannes wrap for 2014 online. 
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A Cannes review - through the eyes of a planner.
It's been a few weeks to digest all the inspiration and ideas we where confronted with. Every year the Cannes festival of creativity seems to get bigger, with more categories, more players, more entries.  And again delegates could hear all the buzzwords tha...
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