Chinese Travellers : The New Target for Luxury Brands - Marketing China http://marketingtochina.com/chinese-travellers-new-target-luxury-brands/
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Beneath those figures, however, Japanese tastes in luxury, from jewellery and watches to handbags and headscarves, have been shifting towards value for money and low ostentation. Much of that is natural in an ageing population whose tastes have matured, and much of it is the effect of a generation of Japanese now in their 30s having grown up with 20 years of on-off deflation.1w