One user at a time...
I rolled my eyes when "the Google+ project" — Google's umpteenth attempt to take on "social" — was announced on June 28, 2011. But I found myself curious about the whole thing, so I tweeted: "What's a girl gotta do to get a Google+ invite around here?"
Despite finding an invitation in my inbox minutes later, I didn't bother posting anything to Google+ until July 10, 2011. That first post of mine received 123 comments and 41 +1s by the end of the next day. Nonetheless, I allowed the general consensus — that Google+ is D.O.A. and a "ghost town" — to get the better of me and ignored the social network for the most part. I often copy-and-pasted whatever I happened to be posting to my Facebook page to Google+ and ... well, that was it. I don't think I even bothered to check my notifications more than once every few weeks.
Then I attended Google I/O 2012 and had candid conversations with a Googler or two. Their passion for the product was enough to make me hesitate and reconsider my immediate dismissal of Google+.
"Some guy — who happens to do something at Google — made me promise that I'll start actually using Google+ properly," I began a Google+ post on June 29, 2012. "A promise is a promise .... so here I am, typing words."
Over the next two months, I diligently used Google+. I posted photos, shared my thoughts on random topics, revealed how terrible my taste in music can be, tried Hangouts, interacted with those who commented on my posts, and so on. I watched my follower count grow from about 11,000 to over 240,000.
"I may have misjudged Google+ the first time around," I remarked at that point. The Googler who cajoled me into giving Google+ a second chance smiled knowingly and said something about convincing "one user at a time."
I rolled my eyes again. But I kept using Google+.
And now? Well, now it's been nine-and-a-half months and over 1,100 publicly shared posts since the day I really
started using Google+. I'm watching the follower count on my profile approach 1 million and I'm smiling at the many memories that probably wouldn't exist if it weren't for "the Google+ project."
This user is convinced.Photo by +Vincent Mo.