- MidLife Road Trip ProductionspresentHD Videos We specialize in producing videos that highlight specific experiences within a destination - anything from a special attraction, to points of interest, a great place to eat, festival, event, recreation, learning how something is made etc. Video segments generally run 3-5 minutes in length and are hosted by Reutersʼ Top 10 Travel Experts, Rick Griffin and Sandi McKenna of the popular food, travel and adventure series, Midlife Road Trip. Through lighthearted humor and natural ease, your videos will have an organic feel, giving the audience a “real” experience as opposed to watching typical travelogues that remind you of your eighth grade geography class. This personal approach is unique to you and puts your destination in the drivers seat and on the map. Our videos showcase YOUR destination & are positioned in media outlets such as Youtube, Vimeo, TripFilms, MetaCafe, and Blip TV, so as to maximize exposure. Our segments are of professional broadcast quality and have been featured on syndicated television shows such as Daytime, California Life HD and RVNN-TV. We give our host destination unlimited rights to use video we produce for their own promotional purposes making them the perfect compliment to your digital press kit. Blog Post Our blog posts detail specific experiences or present an overview of all the destinationʼs offerings. Blog posts are hosted in the Midlife Road Trip website and are promoted through our social media networks. Blog posts link back to our hosts designated website. Our blog posts contain professional quality photographs and/or a slide show of pictures. We give our host destination unlimited rights to use of the photographs we take for their own promotional purposes. Social Media Marketing While video is the heart of the Driving Demand package, Social Media is the soul of our strategy. Rick Griffin and Sandi McKenna are consistently recognized among the top online influencers in the travel industry. Updates and shout-outs on Twitter, Facebook, Foursquare and Foodspotting create the foundation for your campaign. In conjunction with ongoing promotion of YOUR videos and blog posts as they are produced help create and maintain a buzz about YOUR "destination. As hosts of the weekly Road Trip Radio show, Rick and Sandi are able to promote upcoming trips and recap trips upon their return. A spokesperson from the destination is invited as a featured guest on the show. Midlife Road Tripʼs weekly online twitter chat, #NUTS (the Not-so Usual Therapy Session) typically generates an average of 10 million media impressions to an audience of 900,000 twitter users. As a featured guest on the radio show, your destination will be highlighted during the #NUTS Twitter chat that follows the broadcast.
What began 4 years ago as a simple idea and a twitter conversation became the MidLife Road Trip and has taken us from coast to coast and around the world.
We're creative, enjoy every part of every trip, even airport delays and traffic jams. We have truly mastered "Making the most of MidLife" Our approach is natural and organic, always leaving a positive impression and good will in our wake. We're showing people that MidLife is the time to really try everything you've always wanted to do. It's about enjoying the best that life has to offer!
We've been MidLife Road Trip correspondents for the syndicated morning show Daytime and featured on California Life. We are write for Expedia at http://viewfinder.expedia.com/. We were one of 5 teams in USA Today and Rand McNally's Best of the Road, Top 20 Twitter Travel Experts, and Reuters Top 10 Travel experts
We host Road Trip Radio a weekly radio show where we do interviews, talk about the places we've been and the places we want to go!
We host and moderate a weekly Twitter chat 3:30 pm EST every Tuesday afternoon. This hour long Twitter conversation #NUTS (Not-So Usual Therapy Session) has an ever-growing audience, averaging over 10 million impressions with an audience of one million. It's interactive and engaging with a different theme every week.