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Shirley Kaiser
Works at SKDesigns
Attended University of the Pacific
149 followers|9,749 views
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Shirley Kaiser

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Fantastic article, tips on upgrading to iOS 5. :-)
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Cheryl Flinn's profile photoShirley Kaiser's profile photo
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I thought so, too, Cheryl. It's a great article for updating these devices anyway, regardless of which one or which OS. Very good approach to safeguard data, etc.
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Shirley Kaiser

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CNN live news comes to iPad, other mobile devices
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Well, rats, it doesn't work with my service provider, unfortunately (DirecTV). Hopefully that will change soon! FYI - Looks like it currently works with Cox, Comcast, SuddenLink, and AT&T U-Verse TV.
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Shirley Kaiser

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Rand Fishkin originally shared:
 
Love http://www.attackofdesign.com/how-to-find-the-right-designer/ - the advice, the site, the design, everything. This is the kind of thing that deserves to rank #1 for http://www.google.com/search?q=finding+a+designer
I recently had to cancel my engagement with a startup when I realized that the quantity of work involved was too big, and I would not be able to fit it in my
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Shirley Kaiser

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Great Guide, and updated regularly. :-)
Pete Cashmore originally shared:
 
Wondering how to use certain features of Google+? After you've read this, you'll know your way around the new social network.
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great resource, Shirley, thanks for sharing!
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Shirley Kaiser

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Survey: Love for iPad Grows Over Time | Tapscape
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Shirley Kaiser

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Christina Trapolino originally shared:
 
Google+ Tip for the day: Stop treating Google+ like Facebook.

When I got my Google+ invitation, I was already itching to shed my Facebook profile. I still feel that way, but I’m starting to realize something really surprising (at least for me): I don’t think Google is my Facebook stand-in. I think Google is far more than a measly “social network,” and that’s why some of my Facebook friends who are migrating over right now seem to be, as they say on the Internet, “doing it wrong.”

I've been a devoted Googlephile for many years, so if Google wanted me to use G+ instead of Facebook, it was gonna happen -- unless they really goofed it up, of course (I'm still not entirely over my breakup with Wave, Google -- but at least I've stopped leaving those creepy voicemails, right?). The push and pull factors were there. They were obvious: Facebook is for “moms” and spam robots -- Google was going to be my new social network.

But something didn't feel quite right about treating my Google+ profile like my Facebook profile, nor treating my Circles like the Facebook social groups I wished I'd always had. There was content everywhere, written by people I’d heard of -- and many I hadn’t. Something about this space was very different than anything Facebook has ever allowed me to experience. It felt like something else, something... bigger, maybe more important. Something collaborative, perhaps. How very Google!

My friends, however, don’t seem to be having the same Google+ experience I am. My tendency so far has been to add as many people with as many interesting views as possible to my Circles, and then to read voraciously and respond all over the place. Meanwhile, my real-life friends are complaining that there’s not enough content to appease them, and I’m the only one dominating their Streams. Why is this happening for them? I think it comes from a fundamental set of expectations about moving from Facebook to Google+. People are treating their Google+ accounts just like Facebook accounts. And I think that’s a doomed approach.

Here is how I think Google+ can be most fully enjoyed and utilized, at this early stage:

Think about what you use Facebook for. If it’s for keeping up with old friends and for keeping up with current, local friends, great. You can use Google+ for that, and it’s definitely got a leg up on Facebook for filtering content.

Interact with content created by users you don’t know personally. If you don’t follow people you don’t already know, you’re going to get bored, and not just because your friends aren’t all here yet. You’ll get bored even after they’ve all arrived. Why do you think Facebook started implementing games and applications? Well, to make money, obviously, but what was the draw for the userbase? I’m willing to bet Facebook figured out that simply reading your friends’ thoughts all day long gets old, and let’s be honest: very few of us have enough friends with enough interesting posts to keep us engaged.

If you like the social games on Facebook, well...you’re not really my target audience. Sorry. For the rest of you -- if you don’t like how Facebook allowed third party junk to start bombarding you with game requests and access to your information, embrace its absence here so far!

I realize that at some point, developers may come up with cool ways to implement games on Google+, but I expect that Google will have learned from the clunky, disorganized, and downright invasive way developers approached this in Facebook. And the best way to keep Google+ rich in content and devoid of lame, invasive apps is to let go of your old ideas about what it means to be on a social network.
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Shelly Clancy's profile photoRegina Fried's profile photoNancy Brown's profile photoShirley Kaiser's profile photo
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Ah, thanks, Nancy. Kind of you. :-)
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Shirley Kaiser

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Robert Scoble originally shared:
 
The brands are coming. The brands are coming. The brands are coming.

OK, part of my job is studying how brands, er companies, use social media. Since I've been doing social media on behalf of companies since 2001, when I blogged for NEC, then Microsoft, then Seagate, and now Rackspace and since I've visited with some of the top social media teams in the world, like NASA a week ago, but also Zappos, Chevy, Comcast, Dell, etc I am noticing some patterns and thought I'd start a conversation about what brands might do with Google+.

First, I've noticed brands do the following things:

1. They are helpful to their customers. This is why Zappos and ComcastCares use Twitter.
2. They demonstrate authority and credibility over the marketplace they serve. This is why Rackspace pays me to interview startups and share that learning on YouTube and here.
3. They encourage evangelistic/promoter behavior by their customers. This is why GoPro has a Facebook Page at https://www.facebook.com/goprocamera
4. They use it to share news about the company. Look at the tech company list on Twitter: https://twitter.com/#!/Scobleizer/tech-companies and you'll see mostly press release types of things.

So, how could companies use Google+ once brands are allowed here, and what could Google do to help brands?

1. Brands should have an impulse to do something different here than on Twitter, Facebook, or on Get Satisfaction. The Hangout feature shows something. I'd like to offer "office hours" where people can talk with representatives. Already Rackspace has 24-hour live chat on its home page, but wouldn't it be cooler to be able to video chat with someone to get help? Absolutely!
2. Follow GoPro's lead, and let customers post photos and videos to a circle that others can follow.
3. Brands should have a separate feed for pushing out press releases and info about the company. Some customers might want to see only that, or avoid that, which is why separate feeds are needed.
4. Brands should have a separate feed for taking questions from customers, or integration with Get Satisfaction, which already does great job of letting customers interact with brands.
5. Brands need a way to communicate with live video. I can't wait for YouTube to turn on live video capabilities and hope they are well integrated here. Imagine there's a crisis and your CEO is able to turn on a live video feed and pipe that directly into a circle.
6. Brands need separate feeds and circles for different product lines. If I worked at Procter and Gamble I'd like to have a different place for diaper brands than their soap brands.

So, what can Google do to help brands and is there a way for Google to monetize any of this?

1. Make landing pages very "brandable." Most social networks force their own brand, not the brand of the company. Look at how lame the RedBull Facebook page is: https://www.facebook.com/redbull Compare that to their home page http://www.redbull.com/ It doesn't look the same. Now compare Coke's home page http://www.coca-cola.com/en/index.html to its Facebook page: https://www.facebook.com/cocacola Looks crappy in comparison.
2. Make it so teams can manage Google+ accounts on behalf of brands. On Twitter you have to use third-party tool like Cotweet to do that. Things like let different people who work for a brand easily answer questions and be identified with brands so that customers know that an official brand representative is interacting with them.
3. Make it so customers can be enabled to post content directly onto a brand's profile/page and give brands management control so that those posts can be deleted, moderated, etc.
4. Let people watch a brand vertical, like technology companies, and especially have popular posts pushed to their home feeds. For instance, I'd love to know which are the most retweeted company posts from my https://twitter.com/#!/Scobleizer/tech-companies tech company list on Twitter, but I can't because Twitter doesn't let me do that. I guess I could use DataSift to do that, but that's a lot of work and costs money.
5. Many brands are location-based (like restaurants, plumbers, movie theaters, etc) so it'd be nice to see brands from the location you are at and have location-features built into Google+. For instance, if you are in Seattle, which nightclub has a jazz band playing at it tonight and can customers post photos and videos of that band while it's playing? That seems to be something that Google would really do well in integrating here.
6. Brands need much better "Hangout" features that would allow teams to have inbound requests routed to different employees and also let them more easily moderate and split up different calls. Also, it'd be very cool to have recording and broadcasting features added to Hangout, so that a management team could hold a press conference, for instance, or an earnings call, and have that shared with everyone, not just 10 participants.
7. Let brands share their circles. I have a circle with Rackspace employees in it, for instance, and I'd love to share that with you but I can't. Also, I'd love to better tag each person so you know who to contact if you want to work on OpenStack, for instance, vs. getting someone in HR. Very different people and you probably wouldn't want to interact with both.

How will Rackspace (my employer) use Google+? Very little right now. For now we're in learning mode. Watching, following, reading, seeing what usage model gets adopted here. I could see that soon we'll use it to be helpful to our customers. Already I see many Rackspace employees and managers here, like +John Engates, +Robert La Gesse, and +Lew Moorman, among many others. What does that mean? Well, we'll have to see how Google+ integrates brands here but we definitely see many of our customers here, so are excited about the possibilities.

What about you? Do you see how your company can use Google+?
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Donna McMaster's profile photoShirley Kaiser's profile photo
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Hi, Donna. I have no idea. IMO, Google should have allowed that from the start. I guess they have their reasons but it's a bit baffling.
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Shirley Kaiser

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**** originally shared:
 
Twitter tools and tactics B2B Community Managers can leverage to identify target audiences, sync up with industry power users, and make lasting friendships that ultimately pay off in more ways than one.
Tools and tactics B2B Community Managers can leverage to identify target audiences in Twitter.
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So much helpful information in this article for finding target markets but also for finding topics and friends with common interests. Insightful.
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Shirley Kaiser

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LOL
Rob Gordon originally shared:
 
Been seeing a bunch of dinosaur posts today for some reason. Here is my contribution.
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Donna McMaster's profile photoShelly Clancy's profile photo
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lol :)
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Shirley Kaiser

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CSS3 @font-face Design Guide
Although CSS3 @font-face is supported by most major browsers (IE, Firefox, Chrome, and Safari), but not all. When it doesn't, your custom fonts might break the layout or come out with undesired results. In this article, I will explain the common issues with using custom fonts, ...
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Shirley Kaiser

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Ooh. Thanks to +Meryl K Evans for posting this. Thought I'd share it. :-)
Meryl K Evans originally shared:
 
We're all new, aren't we? Good stuff.
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Shirley Kaiser

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Some of you know already that part of my work includes being a commercial graphics illustration contributor for istockphoto.com. For example, here's my brand new metallic red, gold corner, edge ribbons, stickers set just accepted & available at istockphoto.com: Corner, Edge Ribbons, Labels, Stickers Set: Shiny Red Satin, Gold (JPG, transparent PNG, vector AI, EPS). As always, easy to edit, change, use individual elements, etc. :-)
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Work
Employment
  • SKDesigns
    Owner, self-employed, 1996 - present
Basic Information
Gender
Female
Education
  • University of the Pacific
    B.A. - Music (piano), 1976
  • California State University, Sacramento
    M.A. - Piano Performance & Literature, 1986