Actually, the timeless section is a gauge for new readers. I get 200-300 reads there a month from a article from 14 months ago.
In fact, right now a new listing source is giving me 400 mostly new readers per article. In today's writing--other fields require self-promotion also--I have to write, edit, format, promote, track, and a few other things too. If all I had to do was write, I could do two pieces a week.