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Andrew Davis
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Andrew Davis

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iBeacons are push vs. pull. This is extremely important for people to understand, from the result of original bluetooth back in 2005 people clearly found this experience to be extremely spam orientated. The advantage of NFC is it's opt in because it is short range technology, the act of physically tapping your phone is the permission / consent from people vs. pushing messages directly to people.

You can read more about my iBeacons experience here http://bit.ly/1ioDHME
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