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BioInformatics LLC: Life Science Market Research
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Don't forget about the FREE [WEBINAR] TODAY at 1PM ET/ 10AM PT! Content Marketing in the Life Sciences

Register here: http://www.acp-ls.org/component/civicrm/?task=civicrm/event/info&reset=1&id=24

The ACP-LS Webinar Series is a series of complimentary 1-hour webinars designed for life science commercial professionals, such as members of the ACP-LS. Unlike other webinars geared toward sales and marketing professionals in general, the ACP-LS webinar series features experts with specific experience marketing and selling to organizations (academic, government, and commercial) that perform research, discovery, development, and manufacturing of pharmaceutical, biopharmaceutical, medical device, and diagnostic products and therapies.
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COMING SOON - Content Marketing and the Transformation of Life Science Marketing (Report #14-005)

What makes this content marketing report different from a generic “how to guide” for content marketing?

Take a look at the report brochure to find out.

#contentmarketing  #science #marketing  #marketingstrategy   #marketingtips   #marketingonline   #marketingdigital  
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Market research remains a critical element for acquisition searches and due diligence.  It projects a company’s future performance as reported by its customers, thereby providing corporate development teams and venture capitalists with a powerful evaluation tool.
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In a recent study pertaining to 2013-2014 lab budgets, over 1,000+ life scientists and research professionals in the United States, Europe and Asia were asked how they felt about the following statement:

    “Life science funding is increasingly uncertain in my country.”

The results showed that in general, life scientists in the United States are more pessimistic about the future of life science research funding than respondents in either Europe or Asia...

http://marketanalysts.lifescienceexecutive.com/blog/?p=1666
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Have them in circles
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In a recent survey of over 950 scientists from academia and industrial organizations worldwide, results showed that online scientific publications, vendor websites and peer-reviewed scientific articles are the most popular and widely accessed types of content to learn about products.

Data from this study also showed that on average, a scientist will tap 5.4 different sources of content during this process.

#contentmarketing   #socialmediamarketing  #science #scientists  
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What is content marketing—and why should life science marketers care?

Life science suppliers have been creating great content for decades—websites, manuals, protocols, product selection guides, seminars, webinars, videos, and the list goes on. How is content creation and deployment different today—and why?

http://marketanalysts.lifescienceexecutive.com/blog/?p=1720 #lifesciences   #contentmarketingstrategy   #marketingtips   #marketresearch  
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[WEBINAR]: Content Marketing in the Life Sciences
Speaker: Bill Kelly, President of BioInformatics, LLC
Date: Wednesday, March 19th, 2014 @ 1:00 PM Eastern / 10:00 AM Pacific

Content marketing is one of the hottest trends is marketing today. But how important is it in the life sciences where skeptical, research-savvy customers have long been voracious consumers of information about products and techniques?

Join us on March 19th as Bill Kelly discusses data from a recent market study that identified the types of content that scientists prefer at different stages of the buying cycle. Results from the study also identified the types of devices that scientists use to connect with their suppliers and how, where, and when they consume content.

Register now: http://www.acp-ls.org/component/civicrm/?task=civicrm/event/info&reset=1&id=24
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BioInformatics LLC is happy to welcome Jennifer Cotteller as new CEO!

With more than 20 years experience working with global technology and life sciences, Jennifer has extensive hands-on experience in designing and delivering complex strategic analysis and solutions; and is recognized as an effective team builder. Prior to joining BioInformatics, Jennifer was CEO at Cardiocore Lab, COO for PharmaPros Corporation, VP of Services, IT and Support at Phase Forward, VP of North American Operations for Domain Pharma, Manager Clinical Strategies and Technologies for Computer Sciences Corporation, Founder and Principal at The Decision Company and Senior Consultant for Strategic Decisions Group. Ms. Cotteleer received a BS in symbolic systems and an MS in engineering-economic systems from Stanford University, and an MSc in Management from the London Business School.
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Last day for the FREE data set!  Get your copy of the NGS Library Prep Market Scan report today.
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Have them in circles
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Market research and advisory services for the life science industry.
Introduction

Since 1994, BioInformatics LLC has provided life science industry custom market research and published reports on a wide range of topics that allow you see your company, your market and your competitors through the eyes of the people who count the most, the scientific consumer, otherwise known as your customers.