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Jas Dhaliwal
Works at AVG Technologies
Attended Brunel University
Lives in San Francisco
275 followers|542,042 views
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Jas Dhaliwal

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Jas Dhaliwal

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tl;dr: Search Gmail for “ is:spam -label:^os ” to find messages that you manually marked as spam (as opposed to ones that Gmail automatically marked for you). Gmail recently had a bug where some emails were accidentally moved to the trash or marked as spam. Google “encouraged” users that might ...
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Interesting, but why not!?
Mashable
Google has a new ad unit that's created in Google Plus, but doesn't run there.
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Make Google Fiber happen for Santa Clara!
 
One step down, two to go. Big thanks to the city for bringing Santa Clara one step closer to Google Fiber.
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"Anything but our Internet!" http://on.mash.to/1kqJBh0
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Working on a pitch deck and keeping up the rhythm with Bruno
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Where are all the cool kids now hanging out?
What does 2014 hold for your online life? If you’re young, it probably won’t involve Facebook that much. This year marked the start of what looks likely to be a sustained decline of what had been the most…
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I need to learn much more on this
 
Testing a new format for brands to start conversations across the web - +Post Ads

Brand advertisers want to create visually rich, compelling experiences online, which is why we’ve seen growing interest from advertisers in formats designed around engagement, like TrueView and Engagement Ads. We’ve recently started testing a new, brand-friendly format: +Post ads. +Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network. This lets brands think of the entire web as their social stream.

Bringing together the sharing capabilities of Google+ and the reach of our ad products has already allowed advertisers to better connect with customers, and customers to better discover what others are thinking. For example, showing social annotations on search ads has helped increase click through rates, and advertisers that ran Hangouts on Air in the YouTube masthead have seen strong participation. Similarly, +Post ads will allow advertisers to start conversations right from the ad - consumers can reshare a video, leave a comment or a question for the brand, or even join a live Hangout. These conversations create a valuable community around a brand where people can talk with each other and with the brand itself. 

A select group of partners, including +Toyota USA  and Mondelez brands +RITZ crackers  and +Cadbury UK  are currently running +Post ads and seeing expansion rates 50% higher than the industry average for rich media ads. Over the next few months, we’ll collect feedback from brands and users, and plan to open this format up to additional advertisers. For more details, visit http://goo.gl/j2TuLM and check out this quick video about how Toyota is using +Post ads to drive consideration for the newly launched Corolla.

#googleplusupdate
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Story
Tagline
Researcher. Thinker. Blogger - Social Media Strategist and Brand Igniter
Introduction
This is a Google+ Profile for my Google apps account. This account is primarily used for experiments and research. Please reach out and connect with me.
Bragging rights
Geek Marketer
Education
  • Brunel University
    Computer Science, 2004 - 2008
  • Brunel University
    MBA, 2006 - 2007
Basic Information
Gender
Male
Other names
Jas Dhaliwal
Work
Occupation
Director, Social Media Communities & Online Engagement
Employment
  • AVG Technologies
    Director of Social Media, 2010 - present
  • Dhaliwal Research
    Principal and Founder, 2007 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco
Previously
London