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Seth Hagerty
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When I read an article like this, I have to relate it back to PPC spend on non-branded keywords. Even with negative ROI, at the very least you are delivering the searcher to the site.

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If anyone has caught a Twolves game recently you can see the huge improvements they have made since last year. This article on Rubio by Wilbon from ESPN captures what Rubio has added to the team and the NBA perfectly. The Twolves front office deserves a lot of credit for the free agent acquisitions, hiring Adelman, and recent draft choices.
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