+Christine A. smith
A few observations regarding your Facebook page.
#1 - Looking at your cover page and profile pic I would never ever guess what your business was. I had to click twice to get to the about section and find a buried URL to discover you design custom jewelry ... which might I add is AWESOME! Why are you not showcasing your product and the jewelry? It's a no-brainer change!
2. Your 'About' only has contact info and no URL when viewing the front main page. That should be your brief paragraph of who you are and a link to your website.
3. The thumbnails under the cover photo (even though they are going away soon) should be links to your Pinterest, Twitter and a custom page again showcasing your jewelry linking back to your site. Your jewelry should be on Pinterest ... perfect match! These are easy changes you can do in about 15 minutes.
4. AND THIS IS HUGE - Your Etsy links in your timeline should be a 403px x 403px photo of the jewelry you are selling and the link to Etsy should be in a 2 line text post. You will be surprised how much more response you will get with that. The Etsy links you are posting now on average only get a 13% engagement rate as opposed to the 403px photo getting a 72% engagement rate which equals more sales!
If you make those simple changes Christine, you will notice a change fairly quickly.
If you want me to help you (FREE) just let me know.
Just my observations and they are open for discussion.