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Luca Sinopoli
Se Essere Diversi fosse considerato Reato Io sarei già stato Condannato alla Pena di Morte.
Se Essere Diversi fosse considerato Reato Io sarei già stato Condannato alla Pena di Morte.

Luca's posts

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Basta con Comic Sans! 
Fonts Impact the Credibility We Give to Content

Some remarkable experiments that people may perceive different fonts as having different credibility:

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L'importanza del Facebook Power Editor. 

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Google's mobile friendly algorithm as a search ranking factor: what you need to know

♨  April 21 is the deadline Google set for the webmasters to get mobile ready.

"Take out your phone, look up your web site. See if there is a gray mobile friendly label in your description snippet. If it is in the search results, if you see it, that means that Google understands that your site is mobile friendly and if you don’t see it then we don’t see that your site is mobile friendly or your is not mobile friendly."

♨  Google's mobile friendly ranking algorithm will "take a few days to roll out, like maybe a week or so."

♨  The mobile friendly ranking algorithm will affect mobile searches in ALL languages worldwide and 'will have a significant impact in our search results.' according to Google

♨  It'll have a bigger impact on the search results than Penguin and Panda did.  

♨  It is a yes or no algorithm (either you are mobile friendly or not) - no 'degrees' of mobile friendliness.

♨  The mobile friendly ranking algorithm will not have any impact on the desktop search whatsoever.

♨  Responsive design works well, but it's not the only way to be mobile friendly.

♨  Your site must unblock CSS & javascript to pass mobile friendly test.

♨   All pages must be mobile friendly for your site to be considered mobile friendly.

Clarification of the last point from +Mark Traphagen: The 'mobile friendly' designation is site wide. The ranking boost or demotion will be page by page. 

Does your site pass the Mobile-Friendly Test?

Take it here:

Mobile Friendly algorithm RESOURCES:

Google's 4-part live series: Basics of a mobile website for SMBs
→ 1.
→ 2.
→ 3.
→ 4.

Google's Q&A session for mobile-friendly ranking change

Special thanks to +Barry Schwartz +Jennifer Slegg for keeping up with the changes!


I am planning on keeping this post continuously updated as mobile friendly algorithm news/notes/clarifications come out. 

If you have anything to add, let me know in comments.

I am also planning on offering Traffic Generation Café Wordpress theme, which is completely mobile responsive (among other great features), for sale in the near future.

So if your site runs on Wordpress and you need an easy solution to your site mobile unfriendliness, this might be it.

Stay tuned!


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Tracciare con precisione l'attività di un utente durante il suo "percorso cross-device" con Universal Analytics. Sogno. 
My latest post: The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips:

We only analyze a partial view of business performance, digital. The great news is that, finally (!!), we can collect the complete view of the consumer journey AND understand the complete multi-channel impact AND do so without an egregious amount of pain.

Your job title should not be Digital Marketer or Digital Analyst or Digital anything. It should be... just Marketer or Business Analyst (or Universal Data Analyst as someone suggested).

This post outlines how to plot a path for your career to make it future-proof. It shares how to make it more satisfying and fun. Ain't that worth fighting for? :)

Read, and execute:

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Il Web Design non è di certo secondo alla Moda quando si parla di Trend e Tendenze. Bellissimo sito "Flat Design vs Realism".

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Case Study interessante riguardo l'uso di Facebook Business Manager.

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Ottima Mini-Guida sul Posizionamento SEO YouTube.
Una piccola guida per migliorare il posizionamento su YouTube imparando a conoscere quali sono i fattori che lo determinano e come ottimizzarne i diversi aspetti.

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Rest in peace, Leonard Nimoy. See the photos, articles and tributes here:

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Ottimo Post "riassuntivo" su #googlemybusiness  
Promuoversi online e farsi trovare dai clienti
Ho rimesso mano a questo luuuuuuuuuuuungo post in cui riassumo gli argomenti principali dedicati a Google My Business:

► Cos'è Google My Business
► Perché Google ha creato Google My Business
► Pagina Google+ Business
► Pagina Google+ Local
► Statistiche Google My Business
► NEWS! Ora è possibile gestire le foto per le pagine Local
► Google Maps Business View

Numero special della rubrica "Google+ with Love"
per avere aggiornamenti commentate con hashtag #Gplussers  oppure entrate nella community Gplussers, vi aspettO!

#ScopriGooglePlus   #googlemybusiness   #Googleplus   #Googleplusupdate  
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