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Alex Baar
59 followers -
Welcome ! Welcome!
Welcome ! Welcome!

59 followers
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Digital Conference Barcelona: short list of ecommerce solution vendors
Last week I visited Club Ecommerce it's Digital 1 to 1 conference in Barcelona. I had a great time! Very well organised and it gave me many new insights in tooling, solutions and ecommerce in southern Europe. On the lookout for new digital tooling at Digita...

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Customer Journey and Experience Mapping: a collection of templates and examples
Recently, I followed a great 4 months course about customer journey and experience mapping. Although I cannot share these slide decks, I will write down a few take aways and I decided to just browse the internet, collect templates about customer journey man...

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Book Review "Simply Brilliant" and more about customer experience, businessmodels and employee satisfaction
First of all I wish everybody a great, creative and customer oriented 2017! I started the year great, in St Anton, where there is lot's of sun (but not so much snow). I traveled here by train this time, so I had time to read again. I do like to share again ...

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Book Review: The Xiaomi Way: Customer engagement strategies that built one of the largest smartphone companies in the world
What motivates me in work are a lot of things, but currently especially the following aspects are very motivating for me: Using user feedback into digital media (websites/devices), to really get this interaction with users. To find out what is working but a...

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An international videomarketing strategy: tips, tricks, takeaways
Ah holiday again, finally time again for reading a lot about ecommerce, digital experience marketing and videomarketing! This time a blog post from Bangkok Don Muang airport where I am awaiting my for my AirAsia flight to Kunming, China. Waiting for my flig...

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About the future of ecommerce, contentmarketing strategy and personalisation by force
It is september, and I do not know why, but in september there is alway's lot's of interesting ecommerce news. I do like to share a few interesting articles with you today. Take for example Ryanair. Ryanair is going to introduce "personalisation by force". ...

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Entanglement Marketing
Today, August 20th,  I am in Zermatt, Switzerland. Hoping to do some summerskiing. It is summer in the village, but winter is still present up in the mountains here, 4000+ meters high there is lot's of snow. However today is cloudy and windy and lifts are c...

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Archive - Blogpost overview

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Cross Border E-commerce: centralise or localise digital marketing activities
In cross border e-commerce, often the question is asked: "what can I centralise and what can I decentralise if I do cross border ecommerce"? Cross border ecommerce wisdom The question really depends at your strategy, your products or services, the size and ...

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Wouldn't it be nice...
Wouldn't it be nice if: Booking.com used the data of my hotel reviews, informing hotel owners of future bookings I make, with things I find important? If they know from previous reviews, I find WiFi very important, give me a room next to a router. If a pers...
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