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John McCambley
Attended Premiere Graduate Management Development Programme (Parity Training)
Lived in Montreal
147 followers|57,315 views
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Occupation
Head of Marketing http://re.vu/johnmccambley
Skills
marketing, strategy, social media, brand communications, event management, lead generation, SEO, online campaigns, advertising and brand management.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Montreal - Hamburg - Leeds - Liverpool - Walsall - Ballymena - Coleraine - Belfast
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Head of Marketing http://re.vu/johnmccambley
Introduction
An award-winning strategic marketing, social media and brand comms specialist with over 15 years experience.

Big brand experience includes working in UK, Europe and North America for Sainsbury's Supermarkets, British American Tobacco, Philips, Future Electronics and award-winning insight & digital marketing agencies Nunwood and Stickyeyes.

Career highlights:

1. Coordinated all award submissions for Stickyeyes, winning 'SEVEN' major awards including Best Digital Agency, Grand Prix Award and Best Social Media Campaign.

2. Outstanding Newcomer of the Year 2012 as voted by my colleagues @stickyeyes company awards. Finalist at Marketing Society's 'Marketing Excellence Awards.

3. Stickyeyes confimed as the UK's best performing marketing agency in Econsultancy's Digital 100 report and awarded 'Elite' status in The Drum's Digital Census.

4. Substantially raised the profile of Stickyeyes by securing extensive media coverage i.e. The Times and CNN, resulting in Stickyeyes' social media community growing by over 100%, fee income (46%) and international revenues (146%).

5. Project managed over 75 global events, negotiating savings of between 30-50% on brand sponsorship agreements i.e. SMX, iStrategy, Econsultancy and Marketing Week Live.

6. Coordinated the roll-out of twelve multilingual options on www.stickyeyes.com

7. Executed the marketing strategy at global insight agency, Nunwood, delivering 100% revenue growth - winning 'Market Research Agency of the Year' in 2005 & 2007.

8. Coordinated Nunwood's corporate rebrand, working closely with the board and design agency.

9. Based in Montreal, I led an international marketing team at $4b electronics distributor Future Electronics, delivering record revenues of $50 million @40% profit margin for my product category.

10. Completed Sainsbury's Graduate Trainee Management Scheme, being appointed as a member of Sainsbury's first-ever management team into N. Ireland - opening their Ballymena store.

Education
  • Premiere Graduate Management Development Programme (Parity Training)
    NVQ Level 4 (Units 8&9) in Management; Certificate in Management (Institute of Management), 1995 - 1996
  • University of Ulster
    BA (Hons) in Retail Distribution Management, 1992 - 1995
  • Belfast Institute of Further & Higher Education
    BTEC National Diploma in Business & Distribution Studies, 1990 - 1992
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If you're a thought-leader in #digital   #research #pr   #socialmedia   #creative  and would like to get involved in a Leeds-based event that I'm producing in April 2015 - please get in touch and I will provide more details.

Some big brands have already expressed their interest in taking part - so don't miss out!
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This has to me my favourite quote ever - inspiring! 
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Hope you like the third installment of my #marketing  blog, which this week focuses on the topic of #negotiating
We all know that in life and at work, being passionate about what you do makes a big difference. It not only enables you to enjoy what you are doing, but it also radiates to those around you and ca...
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My latest post takes a look at the importance of protecting your reputation when #negotiating  #negotiation #marketing
The ability to negotiate effectively depends on many core ingredients, however, one of the most important is your reputation and how you are perceived by your suppliers and peers. What does this me...
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Find out how to boost your organisation's #marketing impact and make substantial savings in the process at my 'Negotiation Training Workshop' in Leeds on 24th February 2015.
A negotiation training workshop that will provide delegates with expert insight and practical tips on how to maximise their marketing activity and make substantial savings in the process.
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John McCambley

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Day two kicked off on Wednesday with a very bright and sunny day. Heading into the conference centre it was clear that plenty of folks had taken advantage
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Have him in circles
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Konstantina Papaioannou's profile photo
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John McCambley

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Quite an easy read for a Wednesday evening. It's all about Yin Yang!
Some of the world's top bosses share their secrets for getting things done.
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Don't pay more than you have to!  #negotiation   #marketingtips   #marketing   #smallbusinesstips  
We do it everyday in our personal lives - don't we? We are in the supermarket doing 'The Big Shop' when we are suddenly faced with a number of exciting promotional offers as we walk down our favour...
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I thought my #marketing  blog was due a face-lift, so I hope you like the changes. I will be adding lots of fresh content soon with lots of great insight around  #marketingtips  and  #marketingstrategy  for #smallbusiness   - feel free to follow!!!
As a senior marketing and communications specialist with over 12 marketing experience, having worked for a number of global brands and full-service marketing agencies in UK, North America and Europ...
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It's been a while since my last blog post. I hope you enjoy it! #marketingtips   #marketing  
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John McCambley

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Friday saw the release of WordPress 4.0 also dubbed as “Benny”, named after jazz great Benny Goodman. Further to the post that I wrote a couple of months a
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John McCambley's +1's are the things they like, agree with, or want to recommend.
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Day two kicked off on Wednesday with a very bright and sunny day. Heading into the conference centre it was clear that plenty of folks had t

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Friday saw the release of WordPress 4.0 also dubbed as “Benny”, named after jazz great Benny Goodman. Further to the post that I wrote a cou

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Before Google rolled out a new “softer” iteration of its Panda algorithm update we expected to see a larger number of affected sites recover

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Catch Branded3's Head of Creative, Andrew Machin, speaking at the Figaro Digital Design & Build Seminar tomorrow afternoon at The Hospital C

What can we expect from the Digital World Cup?
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All eyes will be on Brazil in the coming weeks, as the best players in the world compete for the biggest prize in football. But what can we

Stickyeyes to present at Marketing’s Financial Services Social Media Con...
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Phil McGuin, Head of Insights, will speak at Financial Services Social Media 2014, discussing how financial brands can transform their socia

Five tips for video SEO
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Lots of brands are producing video content, but few are actually getting their video seen. Here are our five top tips for SEO-friendly video

Financial brands & the fear of social media
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Financial brands are crippled with fear over social media and they’re missing out on critical opportunities as a result, argues Stickyeyes’

Stickyeyes nominated for four Recommended Agency Awards
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We are delighted to announce that we have been nominated for four awards at the RAR Digital Awards 2014.

Google confirms Panda 4.0 roll-out
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Google last night confirmed that the latest version of its Panda algorithm, Panda 4.0, has been implemented – just days after implementing u

Stickyeyes named Elite Independent Agency
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Stickyeyes has been officially ranked as one of the UK’s elite independent agencies in The Drum’s inaugural Independent Agency Census.

Stickyeyes hosts graduate recruitment day to find brightest local PR talent
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The Stickyeyes offices were full of budding PR professionals today as we hosted our first ever graduate recruitment day.

Digital Marketing Show Content Masterclass: Live Blog
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Follow the latest ideas and insights as our Conent Marketing Manager, Michael Hewitt, attends the Digital Marketing Show Content Masterclass

Why are brands like Adidas embracing the newsroom concept?
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Adidas has recently announced that it is to create a series of ‘digital newsrooms’ as part of a drive to enhance its real time marketing app

Stickyeyes shortlisted for iGaming award
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We are delighted to announce that we have been shortlisted for ‘Best Marketing and PR provider’ at the 2014 EGR B2B Awards

MAC Cosmetics runaway leader in cosmetics social engagement report
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MAC Cosmetics is the most prominent colour cosmetics brand on social media, dominating a sector that is largely struggling to effectively en

How design increases social sharing
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Recent changes to marketing strategy have led brands to the realisation that producing brilliant content can have added benefits though soci