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John McCambley
Attended Premiere Graduate Management Development Programme (Parity Training)
Lived in Montreal
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Independent UK Event Producer ★ Founder of Marketing Leaders Masterclass Series
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Event Production: Digital, Brand Communications, Content, Insight, Creative and Marketing Strategy
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Previously
Montreal - Hamburg - Leeds - Liverpool - Walsall - Ballymena - Coleraine - Belfast
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Independent UK Event Producer ★ Founder of Marketing Leaders Masterclass Series
Introduction
An award-winning strategic marketing, social media and brand comms specialist with over 15 years experience.

Big brand experience includes working in UK, Europe and North America for Sainsbury's Supermarkets, British American Tobacco, Philips, Future Electronics and award-winning insight & digital marketing agencies Nunwood and Stickyeyes.

Career highlights:

1. Coordinated all award submissions for Stickyeyes, winning 'SEVEN' major awards including Best Digital Agency, Grand Prix Award and Best Social Media Campaign.

2. Outstanding Newcomer of the Year 2012 as voted by my colleagues @stickyeyes company awards. Finalist at Marketing Society's 'Marketing Excellence Awards.

3. Stickyeyes confimed as the UK's best performing marketing agency in Econsultancy's Digital 100 report and awarded 'Elite' status in The Drum's Digital Census.

4. Substantially raised the profile of Stickyeyes by securing extensive media coverage i.e. The Times and CNN, resulting in Stickyeyes' social media community growing by over 100%, fee income (46%) and international revenues (146%).

5. Project managed over 75 global events, negotiating savings of between 30-50% on brand sponsorship agreements i.e. SMX, iStrategy, Econsultancy and Marketing Week Live.

6. Coordinated the roll-out of twelve multilingual options on www.stickyeyes.com

7. Executed the marketing strategy at global insight agency, Nunwood, delivering 100% revenue growth - winning 'Market Research Agency of the Year' in 2005 & 2007.

8. Coordinated Nunwood's corporate rebrand, working closely with the board and design agency.

9. Based in Montreal, I led an international marketing team at $4b electronics distributor Future Electronics, delivering record revenues of $50 million @40% profit margin for my product category.

10. Completed Sainsbury's Graduate Trainee Management Scheme, being appointed as a member of Sainsbury's first-ever management team into N. Ireland - opening their Ballymena store.

Education
  • Premiere Graduate Management Development Programme (Parity Training)
    NVQ Level 4 (Units 8&9) in Management; Certificate in Management (Institute of Management), 1995 - 1996
  • University of Ulster
    BA (Hons) in Retail Distribution Management, 1992 - 1995
  • Belfast Institute of Further & Higher Education
    BTEC National Diploma in Business & Distribution Studies, 1990 - 1992
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John McCambley

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Special thanks to Matalan Direct's Head of SEO - Thomas Armenante for his excellent round-up of last week's Content Leaders Masterclass #CLManc16 in Manchester.
Tom Armenante, Head of SEO at Matalan Direct, shares his top takeaways from last week’s Content Leaders Masterclass #CLManc16, which took place in Manchester. The Content Leaders Masterclass was a…
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John McCambley

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In today’s guest post, Jaywing’s Head of Content Strategy James Longhurst takes a closer look at why brands should start thinking like publishers when it comes to content creation and long-te…
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John McCambley

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Special thanks to our latest guest blogger Joe Griffiths from Blue Logic Digital! Joe will also be one of our official roundtable 'Chairs' at next month's #CLManc16  in Manchester. 
In today’s guest post, Blue Logic Digital’s Head of Digital Marketing Joe Griffiths, takes a closer look at what brands need to be doing in order to prevent diluting the value of their conten…
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John McCambley

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Great news!
I’m delighted to officially announce that The Co-operative Group’s Head of Digital & Social Media Paul Morris (top right in picture), will be our guest speaker at the Content Leader…
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John McCambley

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Today's guest post by Lloyds Banking Group's Digital Marketing Manager Myles Arkins: Digital Marketing is Dead
In today’s guest post, Lloyds Banking Group’s Digital Marketing Manager Myles Arkins, shares his #DLMLeeds experience, and some of the key takeaways from the masterclass. Digital market…
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John McCambley

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Just 2-Days To Go!!!
In today’s edition of #DLMLeeds Speaker Spotlight – the last in the series, we feature David Crawford, Founder at The Strategy Unit and official chair for the masterclass. What inspired…
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Have him in circles
160 people
АЛЁНА  ХИРОМАНТ иванова's profile photo
Paul Huggett's profile photo
Usman Tahir's profile photo
Hassan Mahmud's profile photo
iStrategy's profile photo
Maria Hagman's profile photo
Simon Wilson's profile photo
Lisa Wisniowski's profile photo
Cruise.me's profile photo

John McCambley

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Today's guest post by @homeagencyuk's @larrysbrain- Clicks or comments: Tell me again, why do you have a blog?  
In today’s guest post, Home Agency’s Digital Strategy Director Lawrence Alexander takes a closer look at why brands need to have a clear understanding of their core objectives before developi…
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John McCambley

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Special thanks to @searchlabs' @thommilson for today's guest post on #contentcreation  http://ow.ly/X5EAi   
In today’s guest post, Search Laboratory’s Content Specialist Thom Milson, shares his thoughts on what brands should be doing when it comes to content creation in order to fuel online visibil…
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John McCambley

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Thanks to Trumpia's Sophorn Chhay for today's guest blog post! 
In today’s guest post, Trumpia’s Sophorn Chhay shares his thoughts on the rise of mobile marketing. As audiences become more active and engaged, meeting them at their point of interest is cr…
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John McCambley

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There's only a few seats left for #CLManc16! If you'd like to join some of the biggest and best UK brands, you can register here: http://ow.ly/V8eUq   #Content   #contentmarketing   #contentstrategy   #Digital   #digitalmarketing   #SEO   #socialmediamarketing   #Comms  
If you’d like to attend the Content Leaders Masterclass in Manchester on Tuesday 26th January 2016, please register your interest using the contact form below. * No agencies, suppliers or consultan…
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John McCambley

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Thanks to all our speakers and delegates that took part in yesterday's Digital Leaders Masterclass #DLMLeeds. It was a fantastic event with a packed house. Next-Up: Content Leaders Masterclass in January 2016!
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Thanks to everyone involved in making this masterclass possible - you know who you are!!! #digitalmarketing   #contentmarketing   #socialmediamarketing   #seo   #searchengineoptimization   #marketing   #onlinemarketing   #DLMLeeds  
With just 1-week to go until the Digital Leaders Masterclass #DLMLeeds kicks-off at the Round Foundry Media Centre in Leeds on Tuesday 3rd November, the scene is set for what promises to be an acti…
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John McCambley's +1's are the things they like, agree with, or want to recommend.
CLManc16: Top Takeaways
www.johnmccambley.com

Tom Armenante, Head of SEO at Matalan Direct, shares his top takeaways from last week’s Content Leaders Masterclass #CLManc16, which took pl

Clicks or comments: Tell me again, why do you have a blog?
www.johnmccambley.com

In today’s guest post, Home Agency’s Digital Strategy Director Lawrence Alexander takes a closer look at why brands need to have a clear und

Think Like a Publisher
www.johnmccambley.com

In today’s guest post, Jaywing’s Head of Content Strategy James Longhurst takes a closer look at why brands should start thinking like publi

Content Creation for Maximising Organic Search Visibility, Conversions a...
www.johnmccambley.com

In today’s guest post, Search Laboratory’s Content Specialist Thom Milson, shares his thoughts on what brands should be doing when it comes

Guest Post: Why brands need to stop diluting the value of their content ...
www.johnmccambley.com

In today’s guest post, Blue Logic Digital’s Head of Digital Marketing Joe Griffiths, takes a closer look at what brands need to be doing in

Guest Post: Why Companies Need to Embrace Mobile Marketing
www.johnmccambley.com

In today’s guest post, Trumpia’s Sophorn Chhay shares his thoughts on the rise of mobile marketing. As audiences become more active and enga

The Co-operative Group’s Paul Morris to deliver Keynote at #CLManc16
www.johnmccambley.com

I’m delighted to officially announce that The Co-operative Group’s Head of Digital & Social Media Paul Morris (top right in picture), will b

Guest Post: Digital Marketing is Dead
www.johnmccambley.com

In today’s guest post, Lloyds Banking Group’s Digital Marketing Manager Myles Arkins, shares his #DLMLeeds experience, and some of the key t

#DLMLeeds: Meet The Chair
www.johnmccambley.com

In today’s edition of #DLMLeeds Speaker Spotlight – the last in the series, we feature David Crawford, Founder at The Strategy Unit and offi

Preview: Digital Leaders Masterclass #DLMLeeds
www.johnmccambley.com

With just 1-week to go until the Digital Leaders Masterclass #DLMLeeds kicks-off at the Round Foundry Media Centre in Leeds on Tuesday 3rd N

What the Volkswagen scandal has taught us about reputation risk
www.johnmccambley.com

In today’s guest post, Igniyte’s Managing Partner Caroline Skipsey, takes a closer look at the key lessons that marketers and brands should

#DLMLeeds Speaker Spotlight: Ian Harris
www.johnmccambley.com

As part of our build-up to next month’s Digital Leaders Masterclass #DLMLeeds, Search Laboratory’s CEO Ian Harris, takes centre stage in our

Registration Open for #DLMLeeds
www.johnmccambley.com

Registration is now officially open for the Digital Leaders Masterclass #DLMLeeds, which takes place in Leeds on Tuesday 6th October 2015. T

London
www.branded3.com

Day two kicked off on Wednesday with a very bright and sunny day. Heading into the conference centre it was clear that plenty of folks had t

London
www.branded3.com

Friday saw the release of WordPress 4.0 also dubbed as “Benny”, named after jazz great Benny Goodman. Further to the post that I wrote a cou

London
www.branded3.com

Before Google rolled out a new “softer” iteration of its Panda algorithm update we expected to see a larger number of affected sites recover

London
www.branded3.com

What is 10,000ft? 10,000ft is an interactive resource planning and project management tool. Anyone who works in a digital agency will recogn

London
www.branded3.com

Catch Branded3's Head of Creative, Andrew Machin, speaking at the Figaro Digital Design & Build Seminar tomorrow afternoon at The Hospital C

What can we expect from the Digital World Cup?
www.stickyeyes.com

All eyes will be on Brazil in the coming weeks, as the best players in the world compete for the biggest prize in football. But what can we

Stickyeyes to present at Marketing’s Financial Services Social Media Con...
www.stickyeyes.com

Phil McGuin, Head of Insights, will speak at Financial Services Social Media 2014, discussing how financial brands can transform their socia