This ad is from 1956. I found its assumptions regarding gender roles and spare time to be interesting. I imagine a modern incarnation of this mass market ad would focus on appealing not to a sense of masculine responsibility, but rather to getting a break from the daily grind. Gender roles would not be assigned, and a family would not be assumed.

Or do I have it wrong?

Assuming my assumptions are valid, I'm saddened and angered by the how economic devolution has hindered our world, and how we just generally accept it. With two working adults, there is less time, more struggle, and less family.
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