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"A whisper in a quiet room is all you need." Seth's take on signal-to-noise ratios is a perfect explanation of why our work has to become less about the noise and more about the signal.

A class-act example: my friend +Gwen Bell and the work she's doing at http://howtoreverb.com. She's a pioneer in lowering noise and increasing signal, and I've been tremendously inspired by the second version of her book.

We can't control the noise, but we can control its quality and quantity in our own space. We can also give ourselves permission to stop competing for attention and to focus on our signal instead.

Ahh...and that just makes me feel happy and light. And a little more philosophical than usual. :)
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