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Vince Bond
Worked at Automotive News
Attended Michigan State University
Lives in Detroit
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Vince Bond

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Virtual reality is making its way to the masses in auto marketing. While Google Cardboard isn't nearly as advanced as other upcoming options, it allows automakers to dabble in a developing space with engaging content that's accessible to a wide range of smartphone-owning consumers.
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Automakers get it: It’s risky to ignore the fountain of ingenuity found at startups. That’s why they’re using 'hackathons' and other efforts to tap the innovation flowing into the car business.
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The universal appeal of the Bond franchise - and the starring role afforded to the Jaguar C-X75 concept and modified versions of the Range Rover Sport SVR and Land Rover Defender - allowed dealerships to use Spectre as a connection point to a broad range of customers before today's release of one of the year's most anticipated movies.
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Unless VW comes through with a fix that pleases everyone -- one that deletes the software designed to cheat on emissions tests without compromising fuel economy or performance -- the brand stands to lose an army of goodwill ambassadors.
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Nearly five years after returning to the U.S. market, Fiat is ready to speak to the public through the voices of its owners.
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For the past year and half, Fiat Chrysler Automobiles brands have dabbled with native advertising on Yahoo that's optimized for its various digital magazines and apps.
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Ten profiles of startups give a glimpse into their world.
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Infotainment presents a delicate balancing act for automakers. They want to stand out from the pack with pioneering features without overly complicating things for motorists. Yet they can't turn to consumers for a detailed forecast of what the future of infotainment should look like.
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While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover sees the ultimate branding opportunity.
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In a new safety-themed commercial, Acura wants to show that crash tests aren't emotionless tasks. The spot, which begins airing nationally on Sunday, follows an Acura engineer as he preps for a test by delicately placing four lifelike dummies -- who are actually actors -- into the MDX crossover.
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