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Vince Bond
Worked at Automotive News
Attended Michigan State University
Lives in Detroit
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A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle.
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Mini, Subaru and Scion had the biggest improvements in J.D. Power's latest study of new-vehicle appeal. Porsche was the overall leader for the 11th consecutive year.
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It seems impossible to please everybody, but that's the challenge automakers face as consumer expectations for connected cars continue to rise.
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Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS. The production, titled “Predators,” has 30- and 90-second cuts and uses the Phil Collins hit “In the Air Tonight” as a surprisingly mellow backdrop while the roaring cars tear up Miami streets.
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To sell its premium image, GMC is exploring Instagram, the popular photo and video app. The haven for creative imagery was purchased by Facebook in 2012. It has 300 million active users.
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Lincoln Motor Co., to woo demanding luxury consumers, is offering getaways in finely decorated dwellings that showcase the high-end materials of its Black Label auto trim.
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Kia topped all other nonpremium brands in J.D. Power and Associates' latest survey of new-vehicle quality for the first time ever, while Japanese brands fell below the industry average -- another first in the study's 29-year history.
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The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card.
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The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year. Dodge just stood back and let viral marketing magic do its work as the automaker steadily released morsels of information - showing just how powerful the Web can be for stirring up excitement well before any ads reach the airwaves.
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Infiniti's new QX60 ad pays homage to a classic scene in 1983's National Lampoon's Vacation where an alluring blonde, played by supermodel Christie Brinkley, suddenly pulls up in a Ferrari alongside Chase's character Clark Griswold as he takes his family on a disastrous road trip in a haggard station wagon.
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In his circles
77 people
Have him in circles
11 people
So Cal Ford Dealers's profile photo
Jason Strachan's profile photo
Ralph Jackson (CarIntoMoolah)'s profile photo
Amy Bobber's profile photo
Car Lister's profile photo
João costa de souza's profile photo
Andrea Fiorello's profile photo
Tate Boys Tire & Service's profile photo
Daimler-Blog's profile photo
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  • Michigan State University
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