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Dominic Litten
Works at Rosetta
Lives in Rocky River, Ohio
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Dominic Litten

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I hope policy changes like this will give users an opportunity to reflect on our exposure to Google and other tech companies. Perhaps this is the mental model we needed: the existence of a complete user data profile of our entire internet history, which Google asks us to sign away for use of its free services. Will this idea be big enough -- and simple enough -- to get more people to think critically about our data trails?
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Dominic Litten

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Apropos of nothing. Remembering "notti magiche di Toto Schillaci." On Deadspin, of all places.
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Dominic Litten

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Google doing its best to further data journalism.

At the moment you have very few experiences, very few experiments. Evidently you have ProPublica, evidently we have some newspapers, some television doing data journalism services, applications, but we are the beginning, just as we are at the beginning as GEN, apps are small babies, as GEN, so for GEN it was very important to launch those awards because they have the possibility to say 'look at this app it's really innovative, look at this news service mixing data visualisations and database-driven services, it's the future of journalism.
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Dominic Litten

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It’s clear who has won the OS wars: The user.
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We're hiring smart writers who want to play in social/SEO.
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Dominic Litten

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Thomas Høgenhaven originally shared:
 
My head is spinning. According to this post, +Matt Cutts says: "We do believe in the privacy. If users are logged into Google, they’re more likely to be doing a search that’s personal and they don’t want that to show up in the referrer."

That logic is completely reversed in my opinion. If I want to do something private, I would log out and/or use an incognito browser.

Why would anyone log in when doing something private? It would be like yelling your name before doing something you'd want to keep private. Please enlighten me.

http://outspokenmedia.com/internet-marketing-conferences/matt-cutts-amit-singhal/
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I agree, if I'm going to do something private, like searching for dinosaur porn, I'd switch to a different browser that I'm not logged into, turn on privacy, then search via something other than Google like AltaVista or Lycos (yep, they're still around.) ... though it now occurs to me that there probably is such a thing as dinosaur porn, while curious I guess I shouldn't Google it. ;-)
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Dominic Litten

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Brian Chappell originally shared:
 
Tom Anderson shares why Facebook just launched something called the 'open compute' project. Its another direct attack against Google via FB.
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Dominic Litten

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Always make it better.

Faced with a request from a client to make an ad for a boring product with no differentiation, the creatives at Del Campo Nazca Saatchi & Saatchi took it upon themselves to first “improve” the product, and then produce some very kitschy-licious ads!
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Dominic Litten

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Jeroen Spierings originally shared:
 
From social media to social business, how to become a customer centric organisation? http://www.slideshare.net/JeroenSpierings/from-social-media-to-social-business-9477211
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Dominic Litten

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Ben Kunz originally shared:
 
The wall ahead for Google
Ever wonder why Google is giving away G+ with no advertising?

Google's problem is it is the biggest player in an industry that is slowing down. Consider this — all U.S. digital ad spending is forecast to grow from $31 billion in 2011 to $49 billion in 2015. Great, right? Well, no, because the growth rate in that forecast slows every year from 20% annual growth this year to only 8.8% growth in 2015. 8.8% is nothing; it’s about equal to a stock index fund in a non-recessionary year, and investors certainly won’t flock to either Facebook or Google if they only match basic growth. Remember, software was once hot like search, and now it’s given away in the cloud.

Google, which makes most of its billions from search advertising, is really close to becoming another stodgy Microsoft.

Underneath this is the consumer shift to mobile — where Google search is really unnecessary thanks to 1 million apps that find information with one click. So where can Google go?

The ray of hope is content. U.S. advertisers now spend $70 billion on television advertising; U.S. consumers spend more than $74 billion in annual cable subscription fees. More than $144 billion is going into play as consumers shift to consuming content on tablets and handsets, and if Google (or Facebook) can entice consumers to spend time in their social ecosystems for entertainment as well, they could make a lot of that money. (And yes, social media fans, TV is still king — consumers watch 4 to 5 times as much television each day as time spent on digital media.)

Google wants us to start playing in it as a content/search/entertainment ecosystem. When Google+ launched, Google knit together all of its offerings into a tidy black bar at the top of your browser when you play in G+. Social is just one hook, similar to YouTube and Google TV and Google search hot keys on Droid phones, all meant to pull us into the new universe.

As search fades as a piece of the advertising whole, Google will have to grow another pie called content.

(Inspired by +Patricia McDonald's sharp post about Google+'s dispersed social strategy vs. Facebook's centrist approach: http://www.thesocialpractice.co.uk/?p=292)
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Dominic Litten

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Anthony De Rosa originally shared:
 
I did an interview for Mandy Dewaal at the Daily Maverick, an Australian publication.

They went a little Andy Warhol with a picture of me dressed as Mickey from "Rocky" last Halloween.
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Dominic Litten

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Byron Fernandez originally shared:
 
What Are You Building?

Entrepreneurs, Agencies Need to Focus more On LT Growth and Sustainability http://bit.ly/uxTf1i

Great thoughts post Seth Godin's recent challenge to entrepreneurs and PR folks via +Paul Roetzer
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Currently
Rocky River, Ohio
Previously
Dayton, Ohio - Cleveland, Ohio
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Search Engine Marketing, Social Media Strategy, Public Relations
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  • Rosetta
    present
  • Point to Point
  • Fathom SEO
  • Sweeney PR
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DJLitten