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Peter Crisafi (DZINE IT)
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Located in the heart of Manhattan’s Flatiron District, at 26 West 23 Street, dzine it offers web design, website programming, Internet marketing all under one roof. Unlike our competitors, we never outsource our client’s work and all facets of every project are done in-house by our highly experienced team of designers and developers.
Located in the heart of Manhattan’s Flatiron District, at 26 West 23 Street, dzine it offers web design, website programming, Internet marketing all under one roof. Unlike our competitors, we never outsource our client’s work and all facets of every project are done in-house by our highly experienced team of designers and developers.

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Leading Website Design Expert Explains What it Takes to Have a Top-Notch Online Marketing Team

Website development expert, Ken Herbert, says that there are five skills that an online marketing team must have for client success.

“Whether the client’s end goal is better leads, increased sales or good old-fashioned brand awareness, the task of an online marketing team is to get real results,” says Ken Herbert, President of dzine it, Inc. (www.dzineit.net), a leading website design and online development firm located in Manhattan and serving clients from around the world. “Here at dzine it, we have worked with countless businesses and we boast one of the best online marketing teams in the world.”

According to Herbert, there is an industry pattern when it comes to successful online marketing teams and one of the most important features of a quality team is one whose members offer a variety of skill sets.

“A single online marketing team needs to be able to offer a number of different skills to be able to grow campaigns effectively,” he says.

Herbert says that a successful online marketing team will be able to offer its clients the following skills:

1. Website Design Skills

Herbert says that the designer of an online marketing campaign has to be able to create visuals that sell and represent the brand. Having a quality web designer on the team is crucial.

2. Social Media Management Skills

“We know that potential customers frequently visit Facebook pages, Twitter profiles and other social media pages before making a purchasing decision,” Herbert says. “Being able to harness that is essential to success.”

3. Google AdWords and Bing Marketing Skills

Paid search is still a top priority for clients, according to Herbert  

“People actively searching for a product or service are much more likely to purchase than people who are passively exposed to an online advertisement,” Herbert explains. “Serving existing demand in real-time is the basis of online marketing and every team must possess this skill.”


4. Search Engine Optimization Skills

“Search Engine Optimization (SEO) has been proven to be the foundation for paid search, particularly when it comes to Google AdWords,” Herbert says. “One part of a good SEO strategy requires the skills necessary to insert relevant keywords on website pages.”

The bottom line, he says, is that well done SEO will result in cheaper ads and better organic placement.

5. Content Marketing Skills

Herbert notes that the long-time mantra, “content is king,” is still in effect, but content has truly evolved.

“In the past, content marketers relied heavily on professional copy,” he says. “These days, content marketing involves much more than just writing.”

A great marketing team knows, Herberti says, that content includes infographics, infomercials, videos, and podcasts.

Established in 2003, dzine it, inc. is a leader in custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (organic SEO), video encoding, and print media solutions. For more information, call 212.989.0813 or visit www.dzineit.net.
#dzineit #WebsiteDesign #Websitedevelopment #programing #marketing #seo

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