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Mauro Mazzocchini
Digital Marketing Engineer | Founder of TwizzyWeb
Digital Marketing Engineer | Founder of TwizzyWeb
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How to Start a Blog - 5 Easy Steps to Create a Blog #blog   #wordpress   #blogging   #bloggingtips  
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This is what happens when competition is introduced in to the oligopoly of ISPs.

The Verge: AT&T announces it will match Google Fiber's price and speed in Kansas City. http://google.com/newsstand/s/CBIw_vau2yA
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Have you visited the Solutions Gallery lately?

Stop building custom Analytics solutions from scratch. Start using templates our advanced users have already built to get to meaningful analysis and action faster. We're always updating the Solutions Gallery (and so are our users). See what's new and see your data in a whole new light with just a few clicks at: http://goo.gl/53oVjz
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Interesting study on the lifetime value of customers acquired through Google Ads
Measuring the Lifetime Value of Customers Acquired through Google Advertising

Results show that customers acquired through Google search advertising in our data have a higher transaction rate than customers acquired from other channels. After accounting for future purchases and spillover to off-line channels, the calculated value of new customers using our approach is much higher than the value obtained using conventional method. The approach used in our study provides a practical framework for firms to evaluate the long-term profit impact of their search advertising investment in a multichannel setting.

Read more: http://troni.me/1d3VJQr

#digitalmarketing   #experimentation   #ppc  
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Cure your "case of the Mondays" with this week's Moment of Marketing Genius Throwback Edition #motivationalmonday
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Hey +John Mueller any idea why +Google+ is saying that I'm you? :-)
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"Testing sacrifices some short term efficiency to ultimately improve your account in the long run.  For that reason, there is an opportunity cost to leaving your tests running longer than they need to."
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Confused about #SEO ? You should probably listen to +Matt Cutts. The head of Google's Webspam team regularly tackles questions covering several topics in what can be the headache inducing world of SEO. So for your convenience, or Sunday reading pleasure, we have the five latest strategies straight from the man himself!

Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None http://selnd.com/17XFEwH

Google’s Matt Cutts: More Pages Does Not Equal Higher Rankings: http://selnd.com/17XFFAF

Google’s Matt Cutts: No Reason To Fret Over “strong” & “b” Tags http://selnd.com/1bjdYiS

Google’s Matt Cutts: Guest Blogging Best Done In Moderation http://selnd.com/1deqHq5

Google’s Matt Cutts: User Redirection Based On Location Is Not Spam http://selnd.com/19bMNFv
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Very very nice!
Google going to give us one year of search query data in webmaster tools.  As reported by +Danny Sullivan there is no ETA for when this will happen.
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