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Julia Glenister
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Principal of The JAG Wire Group, a strategic public relations consultancy for tech firms.
Principal of The JAG Wire Group, a strategic public relations consultancy for tech firms.

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Business-to-business (B2B) companies wrestling with where to allocate their marketing dollars and resources in social media have put Instagram – one of the fastest growing major social networks — on the backburner. They do so at their peril. Let's take a look at the top brands on Instagram today...

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Discover how you can increase productivity + improve your quality of life as a marketer. (Hint: 
no more multitasking). Download your complimentary chapter from “The Mindful Marketer” 
here: http://bit.ly/1ujEBmZ 

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What are some of the hot new themes in the PR industry? What's the latest on collaborative communications and content marketing? Are you using stories to bolster your PR messages? What were some of the successes and failures of PR in the presidential debates? These were some of the topics at the recent PRSA 2012 International Conference in San Francisco from October 13-16, 2012.

JAGWIRE Group put together a blog with links to some of the best coverage.

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It’s pretty clear what the ethical thing to do is when it comes to disclosing paid relationships with journalists and bloggers who write about your company, but when you are a big company involved in a court case, as is Google against Oracle, it’s not always so black and white.

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If you haven't yet heard of the terms "data journalism" and "computer assisted reporting" (CAR)--describing the practice of using data to find and tell stories--then this O'Reilly Radar article from March 1, 2012 is a must read. 

Tech writer Alex Howard quotes Sarah Cohen, the Knight professor of the practice of journalism and public policy at Duke University... 

"I think we’re increasingly seeing that stories just as likely (if not more likely) come from the unstructured information that comes from documents, audio and video, tweets, other social media — from government and non-government sources. The other theme is that there is a lot more collaboration, openness and sharing among competing news organizations."

All I can say is that today's investigative journalism is very different from what I studied years ago.

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If you're a tech PR professional in the San Francisco Bay Area, I'd like to invite you to a new LinkedIn group. 

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The focus of this "My Favorite Tools" is Muck Rack Pro.

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Marcy Gordon, author of the popular "Come for the Wine" blog and editor of a number of travel books, stops her busy schedule just long enough to answer JAGWIRE Group's questions about her social media preferences in this interview.

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Here's why I like Twitter from a PR perspective...

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Everyone with the Twitter bug should take note. Yes you!
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