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elle luna
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elle luna

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Oh my gosh. Every arrow, bar chart & metric just goes up and up and up.
Brynn Evans originally shared:
 
Timeline of the pivot and growth of @Fab in 2011 -- truly impressive social viral mechanics, user engagement, sales, and a new-found focus on customer service.

http://www.slideshare.net/fabulis/fab-2011-timeline

Congrats Fab! Can't wait to see what's in store for 2012 ;-)
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Howard Huang's profile photo
 
Thanks for sharing us their secrets! ;-)
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elle luna

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This morning I got an email from +Emily Olson because my husband +Brenden Mulligan I are going to India today, and +Amit Gupta needs a South Asian bone marrow donor.

We are going to Mumbai and can get the swab kits mailed to us (we're working on that now).

What we don't have are people to swab.

Can you help us?

We're looking for groups of folks, or someone in India who can organize folks on the ground for us. Do you have an office there? Do you have connections to a community there? Are you in India?

Message me if you can help.

http://tumblr.amitgupta.com/day/2011/10/06
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elle luna's profile photo
 
go to www.amitguptaneedsyou.com to sign up and we'll email you. thanks!
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elle luna

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This is a great idea and I have been trying to see how we could incorporate some of these ideas into the mundane and not-so-mundane parts of the Army. I noticed recently that ISAF is using Twitter to distribute information to the general public by bringing followers to the ISAF website through tweets. I think good governance will also be able to use social media to involve all willing citizens. We still need some back-ups to all the digital hardware and space for saving--just in case we lose power or the systems crash for several days. Then government will have to run the old fashioned way. These are fun times for designing solutions.
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elle luna

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Jake Filan's profile photoصدام حسين's profile photo
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كفو
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elle luna

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elle luna

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#googleplus #cheat #mashable
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elle luna's profile photoCarrol Luna's profile photoSam Lambert's profile photoElder Jerez Jr's profile photo
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Love cheat sheets! Thanks for sharing :)
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elle luna

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HOLY CRAP!

My IDEO colleague, Tracy Deluca, just sent this to me:
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صدام حسين's profile photoEliza Shabubu Henderson's profile photoCastiel Wen's profile photoElder Jerez Jr's profile photo
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هﻷ
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elle luna

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Chris Messina originally shared:
 
Love the look of LetterMpress — originally an iPad app that was funded on Kickstarter — that's now available in the App Store. I hear the iPad version is slightly more intuitive, but it's still so cool to see this mix of analog design processes brought to the digital age...

http://www.lettermpress.com
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elle luna

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This is great. Check out the list!
Robert Scoble originally shared:
 
The number of people following me (or following you) is actually irrelevant.

Here's why.

I've been watching the folks on the top 100 list. http://socialstatistics.com/

Most of these folks don't actually PARTICIPATE or put up good content. Heck, the number one guy hasn't even posted at all.

While it's great for my ego and brand to be on this list I really wish I had never seen these numbers. Why not? It puts in place a bad game.

Huh?

See, anytime there's numbers there's a game that evolves.

Humans love numbers and they love games.

So, why is this a bad game?

1. You can't win the game. Why? The deck is stacked against you. More on that in a second.
2. Since this game is one of the only ones on Google+ to play, entire sites like http://socialstatistics.com/ have already sprung up to play.
3. It doesn't reinforce good behavior. Why isn't +Trey Ratcliff #1 instead of Mark Zuckerberg? Trey actually puts freaking awesome content up nearly every day and PARTICIPATES here. While Trey is on the list, he deserves more followers than I do and certainly more than anyone else on the top 10. At least if Google were paying attention to the community that's building here.

What would have been better? How about some sort of participation score? Klout gets a lot closer to this than a follower number score. Why? Because Klout looks at how much resharing happens, how active you are, in addition to how many followers you have (and it even measures real followers vs. bots).

So, why is the deck stacked against you?

See, when the first people joined the system, it studied our following behavior. Truth is most heavy social networking users, like me, "collect" the biggest "personal brands." You know, folks like Leo Laporte, Zuckerberg, Brin, Pirillo, Kawasaki, etc.

These are NOT necessarily the best examples of users of a system and they get followed on each system (I am following them on every single social network out there that I can find them on).

The neat thing is with circles I can start putting them into their own circle, so they don't pollute my other circles. Look at +Leo Laporte for instance. His main stuff he's been doing here lately is just location checkins. No value at all and just adds noise to the system (that's another problem Google needs to fix, why these things need to be in our feed just makes no sense to me). But I follow Leo because, well, he's Leo and I've been following him since 1995 when I helped him run his chat room when he was on KGO radio back then.

So, where am I going with this?

This "most followed" list is actually very corrosive to Google+'s reputation. Why? It's a list that many people will use to check in the health of the system.

If Leo Laporte and Sergey Brin don't use Google+, that must mean it's not being used very much at all, right? That's the way journalists will look at this.

The deck is stacked against you.

Why do I say the deck is stacked against you? Because, even if you are brilliant and put the best content possible into the system (say that you're a better photographer than Trey Ratcliffe and participate here more) there's no way you'll get more followers. Why not? Because each new user that comes in here is given a bunch of people that Google+ suggests to follow. This suggestion list is algorithmic (which is an improvement over how Twitter did theirs) but because this list is based on the following behavior of those who came before you, there's no way new users will ever catch up. Heck, if +Ashton Kutcher can't even get onto the top of the list you KNOW it's stacked against YOU.

So, how would I fix this if I were +Vic Gundotra or +Bradley Horowitz (the two guys who run Google+)?

I would buy Klout. Put a Klout score on everyone's profile.

Then I would split the suggested lists into topics. Sort of like Quora has different topics, and different recommended follows. Look at Quora, while it recommends me for Tech http://www.quora.com/Technology?q=Tech it does NOT recommend me for being a wine expert http://www.quora.com/Wine?q=Wine and the Wine experts are different than those it suggests for cars, etc.

Truth is Quora has its own Klout-style score that it's keeping for each user (it's mostly invisible, although if you're active on the system long enough you can figure out where you stand in each topic).

Anyway, this is all a way of saying, "hey Google, we need a new game here and we need it fast." Oh, and +Boris Veldhuijzen van Zanten (the guy who keeps that top most followed list here) is there any way to come up with a better list that more accurately reflects who actually is putting good content here and getting engagement rather than who is just merely popular and a usual suspect?

For instance, http://www.recommendedusers.com/ has a better idea (although, because it's human done, this list is imperfect for other reasons) by putting up recommended followers that are more based on both topic, and on actual participation. Thanks +Alireza Yavari for doing that list, although I should be on the journalist list (I do more tech journalism than most other people, for instance) which shows this list is incomplete because it relies on humans to add to the list.

What do you think? It'd be interesting to see what community managers think, too.
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elle luna

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What am I missing?

How do I go directly from Gmail to Google+ Stream view?

Current path:
Click profile photo --> Reveals drop down --> Click "Profile" --> Opens Google+ Profile --> Click "Stream" --> Reveals Stream
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elle luna's profile photoDaniel Rehn's profile photoLogan Starman's profile photoCatherine Nguyen's profile photo
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some usability notes // cc +Brynn Evans
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Introduction

elle is a human-centered designer with a particular focus on communication strategies, technology-enabled experiences, and brand design.

Her most recent projects include a sponsorship strategy for the 2014 FIFA World Cup, redesigning the videogame buying experience for a major mass retailer and creating a new United States government agency from the ground up.

When she's not designing at IDEO, you can find elle wire-framing new iPhone applications, running through the international departures terminal and promoting design in startups.

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