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BRAND MARKETING ADVISORS
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Global Branded New Product Specialists
Global Branded New Product Specialists

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Just learned today one of my former consulting clients - Pylon Manufacturing - has secured placement at Pep Boys, Wal-Mart and Auto-Zone Mexico (~3,500 outlets) with their new Barrett-Jackson premium appearance chemical product line. Brand Marketing Advisors is proud to have provided new product consulting services to help make this launch a success. You will see some of their TV support activity on the Barrett-Jackson car auctions in April...Look for it!
http://www.barrett-jacksonautocare.com/
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The article below was just published on www.marketingprofs.com. It details the decline of disruptive innovation in consumer products today and the reasons why for it. However, it does talk about a process for which you make sure your new products really work in the marketplace. Let me know if I can help.

Regards...Rick Steinbrenner - The global brand guy
www.globalbrandguy.com

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I was mentioned on p. 98 of "Hired! - Paths to employment in the social media era" book. Talked about my use of logos in marketing plans.

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New graphic for Black & Decker brand. Looks very generic and not consistent with its innovative past. Very bland. http://ht.ly/sEUkm ^RS

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http://ht.ly/sCFjs An article on the 2013 most innovative companies. P&G jumped 26 places to #23. 9 auto brands in top 20.

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Which is Better - Marketing or Unmarketing™?
This article discusses how marketing can regain its creditability with consumers.

This article discusses my thoughts on things you can do to develop high performing teams in organizations. http://ht.ly/i6ztF ^RS

This article discusses how to make sure you're working on the right new products - new product portfolio management http://ht.ly/hgBtK ^RS

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This article discusses the different types of new products & tips on prioritizing concepts based on their attractiveness.
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