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Ken Phipps
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CLIO, the esteemed international advertising, design and communications competition, today named BBDO New York the CLIO Creative Bowl winner. “The Brady Bunch” proved a fan favorite as well, with social buzz building prior to the Big Game. An expert jury,…

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Super Bowl XLIX just made history. Sunday’s nail-biting game was the most-watched show in U.S. television history, according to the latest Nielsen data. The New England Patriots’ 28-24 victory over the Seattle Seahawks was also the highest-rated Super…

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Brands tried all sorts of approaches in their ads for Super Bowl XLIX—uplifting, amusing, awe-inspiring and yes, even horrifying—but only a handful of spots truly hit that sweet spot where brilliant idea meets flawless execution. Notably, it was a night…

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Scott Zabielski just can’t believe what he won during the Super Bowl: $1 million and a new job. Zabielski had made an ad and entered it into a contest run by Dorito’s, called “Crash the Super Bowl.” He spent a total of $2,000 making the winning commercial…

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Half of the 56 ads aired during Super Bowl XLIX used hashtags, proving that Facebook and Twitter have become the new water cooler for discussing the best (and worst) spots. The number of hashtags used was actually down from a record 57% of all ads during…

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Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game. Nationwide ran an ad on preventable childhood death. Carnival struck a somber note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public…

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Budweiser capitalized on cuteness with the return of a puppy and Coca-Cola stood out with an anti-bullying message as many brands stirred emotions rather than going for laughs during the annual high-stakes battle of Super Bowl commercials. Companies paid…
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