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Lasse Heindorff Kristiansen
Works at Found
Lives in Copenhagen V, Denmark
77 followers|76,214 views


So I am in the midst of creating a dynamic landing page template for PPC traffic and am going through the usual steps: Clearly stating our value proposition, trying to remove any friction, avoiding distracting elements, being transparent, etc.

But then it strikes me; Why not just do it the Chuck Norris way?
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Roger McNamee talking about making a billion dollars or the next Google. Focus: HTML 5 and mobile. I highly recommend you watch this, if you are creative tech entrepreneur. Found through +Gabriella Sannino (thanks, Gab).
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interessant. apple har virkelig kunne se ind i fremtiden. spændende at se om de laver en Tv platform
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Yet another one of those "Why the hell didn't I buy this stock?" moments.
Perhaps Steve Jobs shouldn't be too surprised if he gets a call from U.S. President Barack Obama looking to borrow a couple of bucks next week
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Great article as always about search intent from +William Slawski.


1. Intuitions are terrible when trying to figure out what people are searching for.
2. In particular, your intuitions are terrible.
3. That’s why Google does studies.
4. Fallacy 1: “I do it this way” so others do, too.
5. Fallacy 2 “My Mom does it this way” so others do, too.
6. Deep truth: You are statistically insignificant.
7. Deeper truth: (As a computer scientist/student/audience member) you are a couple of sigma from the norm
8. So are your friends
Bill Slawski's profile photo

That particular set of statements is actually a paraphrase of what Google's Dan Russell said at a presentation about how people use search engines. I think it's a great reminder that the assumptions we often have when we set out to do something can't replace actual testing.
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Gamification: A 3. grade class goes from being a slightly below average 3. grade class to mid 4. grade class in 4 ½ months. Love it.
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The Google Toilet. Still hillarious - and the ohh so subtle message is even more relevant with Google+ on the rise. Food for conspiracy thinkers concerned about their privacy (and perhaps the world going under). "Google... We are way up your a**"

Warning: Geek humour!
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Bragging rights
Probably the most humble guy to have lived in the Milky Way Galaxy. Ever.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Copenhagen V, Denmark
Grindsted, Denmark - Escazú, Costa Rica - Santa Ana, Costa Rica - San Antonio de Belén, Costa Rica - Valby, Denmark - Billund, Denmark
Tech entrepreneur. Paid and organic search. Business development.
  • Found
    Search marketing strategist, 2009 - present
  • Retouch ApS
    Online marketing manager, 2009 - 2010
  • Byggeklar ApS
    Managing Director, 2006 - 2009
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