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Andrew J. Coate
235 followers -
Community & Content Manager at Facebook
Community & Content Manager at Facebook

235 followers
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Andrew J.'s posts

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This is a great list!
Very useful collection of #contentmarketing ebooks from Kapost, NewsCred, Contently, Percolate, TrackMaven, Marketo, Uberflip, Scripted and others. 

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It's a pleasure to be featured in this one alongside so many awesome people!
Here's our new eBook: a complete guide of 88 pages to guide SMBs to ROI with their #contentmarketing  with step-by-step, practical recommendations and amazing contributions from +Jason Miller +Robert Rose +Lee Odden +Heidi Cohen +Barry Feldman +Mark Schaefer +Rebecca Lieb +Brian Fanzo +Dennis Shiao +erika heald +Ian Cleary +Julia McCoy +Paul Chaney +Stephanie Frasco +Andrew J. Coate 

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#CMAD  has been spectacular today, but it's far from over. In just one hour I'll have the honor of joining this panel. Stick around!
The ROI of community is a hot topic among community professionals. Is ROI even important? Is it measurable? How do you know if you’re building the right community if you can’t measure success clearly?

We’ll talk about how startups (for ease of context, we'll define this as companies with less than 20 employees) can begin to measure the value of community in CONCRETE ways and why we firmly believe that community should be a core business value rather than a tactic used by other departments.

For more information, please check out:
http://communitymanagerappreciationday.com/schedule/determining-business-value-community-managers-startups/

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Just, so perfect.

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Looking back at a year of #marketing was tough. Lots (LOTS) of data. But lots of learning. 

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This past year I grew disillusioned with the idea of influencer #marketing. Noticing a general decline in my own engagement with influencers, I surmised that maybe these influencers were burning out. And I was burning out, too.

My original list of influencers had been pruned down to a small group, and I was tired of reaching out with the same asks. The more I saw them quoted in content or sharing cool infographics, the less I wanted to ask them for quotes or shares.The more I saw them quoted in content or sharing cool infographics, the less I wanted to ask them for quotes or shares.

It became increasingly burdensome to keep our conversations fresh, relevant, and active.

Once it became “a thing” to regularly include influencers in marketing efforts, I thought they must suffer from an overwhelming number of asks. At some point the whole thing would collapse, right? I was sure of it.

So I asked.

See what they said --> https://www.linkedin.com/pulse/influencers-tired-influencer-andrew-j.-coate?trk=prof-post

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Since I joined a #startup (+Kapost) my life has been a bit more interesting. Here's a look into what I've learned, one year in.

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Loving this guy's old times takes on modern pop.

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These gentlemen are the faces of loyalty. #GoBuffs  
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