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Karl Havard
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#Mediocrity doesn't happen by making mistakes
#Mediocrity doesn't happen by making mistakes

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What happens when one of your heroes die?
Lemmy and his unique mic style My first 'LP' We all remember the first album we bought, or if you're as old as me, your first 'LP'. Mine was in 1979 and it was Bomber by Motorhead. At the age of 14, growing up in a pub in the midlands, any money I could ear...

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Ten signs indicating that the #Advertising Industry is in turmoil
Simple question: Does advertising work? Especially today, when the advancements in technology and the subsequent changes in consumer adoption and behaviour are out-pacing the legacy structures and legacy thinking of brands and agencies. Perception is, it's ...

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Are marketers addicted to #advertising?
Addicted to a bad habit? Two key stats that question the logic and decision making of marketers. People are increasing their use of online ad blockers, globally. So much so, the increase, year on year, could become exponential in a short space of time. Sour...

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#DigitalTransformation: More cultural than technological?
IBM recently published a very refreshing piece of research busting the myths of 'Millennials' in the workplace.  Myths such as being "lazy, entitled, selfish and shallow" which are most probably created by small sections of the older generations to help mak...

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Industry #SkillsGap: Where does it actually reside?
It would appear the UK's Marketing Industry (agency and client-side world) is perceived to have a skills gap. There are a number of articles and research pieces specifically identifying the key hot spots where the industry is deemed to be lacking skills; th...

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The #Tube Map of Music Genre's
Care of Steve Prentice

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The subjectivity of the "Big Idea": The need for agencies to change.
There is no practical means to measure the big idea. It's subjective. Applying a size metric to an abstract concept is a little odd anyway. However, it is accepted parlance within the agency and marketing world, so accepting that the big idea exists, how do...

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Beacons: Top 5 Facts & Myths #IoT
Having a bit of a tech background, I thought I'd dive into "Beacons". There appears to be many misconceptions, and most articles focus on how they will revolutionise the retail environment...crossing the virtual and real world. That maybe so, however, it is...

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