The Ecosystem

Thinking through the whole digital marketing and business ecosystem. I keep missing parts.

listening tools
ecommerce (incl. payment mgmt & mobile payments)
content management
video (maybe audio, too)
online events (webinars, etc)
outposts (twitter, G+, FB, plus white label social)
mobile renderings and/or apps
scrm (but not the way people are talking about it)
distribution/file mgmt tech
(not part of the above, but part of the even larger story):
online advertising
pay per click
affiliate marketing

What else?
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