What's Zopfli? It's an algorithm that was developed by the compression team at Google that delivers ~3~8% bytesize improvement when compared to gzip with maximum compression. This byte savings comes at a cost of much higher encoding cost, but the good news is, fonts are static files and decompression speed is exactly the same. Google Fonts pays the compression cost once and every clients gets the benefit of smaller download. If you’re curious to learn more about Zopfli: http://bit.ly/Y8DEL4
In short, faster web fonts - yay!
Here's their take on how to show people: Set up a fake interview, make applicants crap themselves. Real nice LG, real nice. Check out the full video here: LG Ultra HD TV Prank - End Of The World Job Interview [Meteor Explodes]
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