What Apple did not learn from Honda on naming :
Back in early 2000's, Honda India launched a newer model of their "city" range of cars in India, and called it - from what I remember - "New Honda City". The model after that was called "Honda City ZX".
The conversation, after the launch of ZX, would go something like this -
"Hey, Have you seen the new Honda City ?"
"Oh yeah, it's been around for a couple of years now"
"Nope, the new Honda City, which was launched last month"
"Oh, you mean ZX, right ? It isn't new"
And so on.
A google search for "New Honda City" will not get you any info about that particular model just because "new" is a very generic word.
There is something that Honda must have learnt from this naming. That is the same thing that Apple hasn't learnt (yet).