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Could your customer’s dashcam be used to catch you out? Here’s how to avoid a problem. http://ow.ly/AMIl3087qmQ
Warning for dealers on dashcam dangers in workshops It’s the embarrassing apology that serves as a warning to garage owners everywhere. Last week a British mechanical shop was forced to apologize to a customer after “dashcam” footage recorded while the vehicle was being serviced revealed a technician had driven the customer’s car at 54 miles […]
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Thinking about upgrading your tire dealership website? Chat to the Tireweb Marketing team at the NADA Convention and Expo. http://ow.ly/onix3082Oqd
Tireweb Marketing to exhibit at NADA show, New Orleans Tireweb Marketing, the publisher of Traction News, will have a booth at the National Automobile Dealers Association Convention and Expo in New Orleans this month. The convention, from January 26 to 29, is held in conjunction with the American Truck Dealers’ Association’s Convention each year and […]
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Alliance Tire is promising “world class quality” with its new range of medium radial truck tires, Constellation. http://ow.ly/nypD307Yjzj
What does ATG’s new truck tire brand mean for dealers? Alliance Tire Group launched a new truck tire brand in the U.S. this week. Called Constellation, the release includes 50 medium radial truck tires covering drive, steer and trailer positions, to suit long haul, regional and mixed service applications. There are 13 tread patterns in […]
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Revealed! Michelin’s successor tire to the Pilot Super Sport. http://ow.ly/fYwi307TOfX
NAIAS: Michelin’s new Pilot Sport 4S UHP tire revealed Michelin launched the successor tire to the Pilot Super Sport at the North American International Auto Show in Detroit, Michigan, yesterday. The Pilot Sport 4S is the next generation of Michelin’s ultra-high-performance Pilot tire family and will be available in the United States beginning in March […]
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Titan’s new CEO wastes no time making big changes: Wheel production is on the move. http://ow.ly/k3N7307OX0p
New Titan CEO wastes no time making big changes Just days after Titan International’s new chief executive officer took the reins, the company has announced plans to consolidate production at its Illinois headquarters. The company is set to move key wheel production from its Saltville, Virginia, manufacturing facility to its North American wheel division HQ […]
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Auto care company Monro is harnessing the latest technology to enhance customer experience. http://ow.ly/PR1S307KGdu
Monro is using tech to enhance customer experience Auto care company Monro Muffler and Brake is harnessing the latest technology to enhance its customers’ experiences, interactions and loyalty. So what’s the tech? The national automotive under-car repair and tire service company has partnered with relatively new start-up Cognistx, which has created an app that will […]
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What’s the “internet of tires”? It’s a revolutionary change to the tire industry and it will affect your business. http://ow.ly/5XkP30855Z0
German tech expert says ‘internet of tires’ is coming We’re used to hearing about the “internet of things” — the idea that everyday objects in your home or business can be connected to the internet to make them easier or more convenient to use. But what about the “internet of tires”? It’s a term that’s […]
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Traction weekly newsletter: Meet Michelin’s successor to the Pilot Super Sport. http://ow.ly/BJWo307Ymb9
Michelin this week launched the successor tire to the Pilot Super Sport at the North American International Auto Show in Detroit, Michigan. The Pilot Sport 4S will be available in the United States beginning in March for a suggested retail price of $233. The product line initially includes 35 sizes in widths ...
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Northwood University’s Tire Leadership 21 course is transforming the careers of its tire industry alumni. http://ow.ly/3xmd307P0kW
How a Tire Leadership 21 course can change your life Northwood University’s intensive two-week Tire Leadership 21 course is transforming the careers of its alumni all over the U.S. So what is it all about and how can this course help you move up in the tire industry? What is Tire Leadership 21? Now in […]
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Pay-per-click advertising can supercharge your business. Here are 4 reasons to consider using it. http://ow.ly/5XjO307W3OB
4 reasons your tire shop should use PPC ads in 2017 Throughout 2016 more and more businesses dipped their toe into advertising on Google as a way of generating leads, traffic and sales. Although this channel has already become a go-to lead-generation tactic for many industries, the auto industry is still lagging behind in taking […]
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Tesloop has struck a deal with @goodyear to study and model its tire performance. http://ow.ly/5bpe307Rjn9
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Traction weekly newsletter: How to upsell quality to value-conscious consumers. http://ow.ly/ePBX307KIQ6
Research by Consumer Reports recently found that price was the primary consideration for most customers when buying new tires. That will come as no surprise to anyone working in the tire industry in North America. But how do you convince the customer that a more expensive tire is actually the better ...
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Traction News is an online magazine for people in the business of selling tires
Introduction

Traction News provides tire business owners and their employees with news, opinion and information to run a successful tire business in America.

Staffed by a team of seasoned journalists, Traction publishes new articles every day with a focus on product information, expert opinion, business advice, industry events and original research.