It’s time we treated form and function with even-handed consideration, writes Jacqui Jewell. To illustrate, she dissects the visceral, behavioural and reflective elements of the weather app on iOS. Marketing is fast catching on to the idea that consumers buy an ‘experience’ rather than a product or service. It is all about the ‘relationship’ with …
As Hilton Worldwide’s senior director for CRM products and solutions, Jackie Talbot sits at the intersection of the company’s many statistical slipstreams. We talked to her about how they use their vast amounts of data without crossing any lines. Sponsor content by Turn.
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
Add a comment...
Have them in circles
282 Richmond Street East
Canada M5A 1P4
Brand and marketing agency in Toronto, Canada.
Zync is a brand and marketing agency in Toronto, providing service to our clients across Canada and internationally. We are focused on delivering highly creative, strategic solutions, and pride ourselves on our ability to forge strong relationships.