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This is how McDonalds is reinventing its customer experience as it looks to strengthen its brand.
McDonald's CMO Deborah Wahl talks about the QSR's move into one-to-one marketing
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The Zync team partnered with the Canadian Olympic Committee to create their first ever digital annual report. The responsive design incorporates animation and parallax scroll to tell the story of sport in an engaging way.
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Snapchat shows off their whole new look.
Snapchat updated its policies, and buried within a major product upgrade were new guidelines outlining how it could use customer data to customize ads.
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Can you guess which brands Canadians trust most?
A new study suggests that trust is most important when it comes to products for kids and pets.
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Walmart's Man Math is hilariously accurate.
The retailer moves away from its millennial mom target for a guy-friendly spring campaign.
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The Met's new logo is clean, simple and to the point. Call us a fan.
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
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Have them in circles
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This is why being Insta-Famous is becoming more valuable when it comes to branding than ever before.
Toronto's #Paid says the end of the chronological feed shifts the proposition
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Waterloo's Sortable is using Trump to try to lure tech talent back to Canada.
Waterloo-based ad tech firm plays off U.S. Republican candidate's campaign
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Windsor Salt refines its branding as it searches for a more contemporary feel.
The maker of culinary and other salt products changes up its logo and packaging to be more relevant to millennial consumers.
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Schneiders' updates its look while paying homage to its history to reach a younger demographic.
The 125-year-old brand revamps its look while paying homage to its heritage.
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M&M Meat Shops rebrands as it looks to show people they're more than just meat.
The brand changes its name to "M&M Food Market," along with refreshing its stores and packaging.
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This is how brands are tapping in to people's desire to turn off and disconnect.
Consumers are looking to switch off and live more "real" lives - and brands are listening.
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Have them in circles
34 people
Peter C Wong's profile photo
TechieCop's profile photo
Rhodi iliadou's profile photo
Mike Ferber's profile photo
Christopher Trotman's profile photo
Jeremy Linskill's profile photo
mike Collazo's profile photo
Christopher Trotman's profile photo
Micah Castro's profile photo
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416-322-2865
Address
282 Richmond Street East Suite 200 Toronto, Ontario Canada M5A 1P4
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The brand agency for a digital world.
Introduction
Zync specializes in creating and supporting brands and digital. Based in Toronto, we provide services to our clients across Canada and internationally. We use our unique process called Business Creative™ to focus on your business and deliver highly creative, strategic solutions.
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