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The meanings behind 35 famous brand names.
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With refinements to its logo and colour scheme Rogers' new brand identity signals a renewed focus on the consumer. But is it enough?
Refinements to its logo, colour scheme part of the media company's new brand identity
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From the entire Zync team, we wish you a happy #Easter long weekend!
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Norway's currency redesign is simply stunning.
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Back in time: A 1981 SONY #logo redesign contest ad. Who's in?
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
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Get a sneak peek at what the new ESPN website will look like after a complete redesign to mark its 20th anniversary.
ESPN's Ryan Spoon previews the new ESPN.com before it officially rolls out next April.
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Emotional design: What we can learn from a weather app.
It’s time we treated form and function with even-handed consideration, writes Jacqui Jewell. To illustrate, she dissects the visceral, behavioural and reflective elements of the weather app on iOS.   Marketing is fast catching on to the idea that consumers buy an ‘experience’ rather than a product or service.  It is all about the ‘relationship’ with …
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Have them in circles
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While the logo remains the same, Sonos' new brand identity offers up a creative design that reinvigorates its dedication to the music experience.
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
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Coca-Cola is planning its first major redesign since 1969. The new creative direction hopes to unify the brand's visual identity under the iconic logo.
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Through a unique social media and digital campaign, Royal Roads University gives students a glimpse into the future.
School replaces traditional advertising with aggressive social and digital campaign
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How Hilton Hotels leverages data while keeping customers' identity behind closed doors.
As Hilton Worldwide’s senior director for CRM products and solutions, Jackie Talbot sits at the intersection of the company’s many statistical slipstreams. We talked to her about how they use their vast amounts of data without crossing any lines. Sponsor content by Turn.
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Working to bring the 2024 Summer Olympic Games to Boston, the city's campaign gets a beautifully designed identity.
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.
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Have them in circles
32 people
Marco Verrelli's profile photo
Sasha Baksht's profile photo
vivek agarwal's profile photo
Zedwhy Encee's profile photo
mike Collazo's profile photo
zahid khan's profile photo
Adam Iwanowicz's profile photo
REDEFINE magazine's profile photo
Dion Star's profile photo
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416-322-2865
Address
282 Richmond Street East Suite 200 Toronto, Ontario Canada M5A 1P4
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Brand and marketing agency in Toronto, Canada.
Introduction
Zync is a brand and marketing agency in Toronto, providing service to our clients across Canada and internationally. We are focused on delivering highly creative, strategic solutions, and pride ourselves on our ability to forge strong relationships.
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