Cover photo
Dr. William J. Ward (DR4WARD)
Works at Hootsuite
Attended Michigan State University
Lives in Rockford, MI
3,752 followers|548,825 views


What Works And Doesn’t Work With Social Media Profile Photos? #infographic
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What Do 24 Of The Most Inspirational Company Mission Statements Say? #infographic 
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#HigherEd Conundrum? Last year 35% more women than men graduated from college. By 2023 it will be 47%. 
We talked to author Jon Birger about the shortage of educated men, where women should go if they really want to land a husband, and why boys aren't going to college in the first place.
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Brewed Fresh Daily! Welcome to your Friday Filter of DR4WARD Digital Daily 2015-10-2
Social Media Professor @NewhouseSU @Hootsuite Advanced Social Media Strategy Certificate #ASMSCert @Hootsuite Advisory Board Member. Powered by RebelMouse
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Woot! My 1000th +LinkedIn +LinkedInPulse blog post. Digital and Social Media Learning Resources
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What Are 7 Things To Do To Be Mindful And Present In Your Life? #infographic
What Are 7 Things To Do To Be Mindful And Present In Your Life? #infographic Mindful I look 4Ward to your feedback. Keep Digging for Worms! DR4WARD enjoys helping connect students and pros to learn about all forms of communication and creativity. He talks about, creates, and curates content on: Digital, Marketing, Advertising, Public Relations, Social Media, Journalism, Higher Ed, Innovation, Creativity, and Design. Curated global resources can b...
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Why And When Are Apps Uninstalled? #infographic 
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Greetings World! Welcome to your Monday Minute with the DR4WARD Digital Daily 2015-10-5
Social Media Professor @NewhouseSU @Hootsuite Advanced Social Media Strategy Certificate #ASMSCert @Hootsuite Advisory Board Member. Powered by RebelMouse
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How does Content Marketing and Social Media really work?
75%+ of content  never shared. 90%+ of content not read. 
A recent Buzzsumo study has us rethinking how flywheel marketing works. In today's Whiteboard Friday, Rand explains what we got wrong about social shares, and a better way to describe that piece of the flywheel.
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Inspiring #casestudy - If this National Association can do it so can your nonprofit, government or regulated industry. #ASMSCert 
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What Is The State Of The Digital Skills Gap And What Skills Are In Demand? #infographic
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What Does Your Bounce Rate Really Mean? #infographic
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Social Media Professor @NewhouseSU @Hootsuite Advanced Social Media Strategy Certificate #ASMSCert @Hootsuite Advisory Board Member
  • Hootsuite
    Advisory Board Member, 2015 - present
    Advisory board of top social media thought leaders, to ensure the most relevant curriculum for today's social media professionals. From the people behind the world’s most trusted social media management platform comes the most authoritative and comprehensive suite of social media education offerings. Developed by industry leaders and the pioneers at Hootsuite, with support from a team of external advisors, our programs feature up-to-date, balanced, and relevant resources that reflect real-world industry needs. We help people develop marketable social media skills that you can apply to your own business, or in your role as a social media professional.
  • S.I. Newhouse School of Public Communications, Syracuse University
    Social Media Professor, 2011 - present
    Creator and Professor for Newhouse Hootsuite Advanced Social Media Strategy Certificate #ASMSCert Here are a few of the innovations at the Newhouse School at Syracuse University that I am proud to have been a part of: - Global Leaders In Digital and Social Media Speaker Series. Featuring industry thought leaders with social, events regularly trended nationally on Twitter - SU International Digital and Social Media Study Abroad Program at Cannes Lions. First course of its kind to study international social media - Hootsuite Higher Education program. Piloted first integration of professional social media certification in higher education classes, now used in over 546 higher ed classrooms - SU one of 9 universities globally to participate in LinkedIn College Pilot program. - Advanced Social Media Strategy Certification program, in partnership with Hootsuite. First online industry-focused social training program with industry and academic collaboration - Pioneered using Google Glass in class. First class using wearable tech for learning about entrepreneurship and social media - Keynote speaker leading discussions with thousands on how to bridge the digital and social skills gap and transform organizations and education SXSW, Tedx, SXSWedu, PRSSA, etc. - First Experiments Engaging in Chinese Social Media - Best Practice in China's Social Media
    President, 1993 - 2015
  • Hootsuite
    Director, Education Strategy, 2014 - 2015
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Rockford, MI
Saratoga Springs, NY - Syracuse, NY - East Lansing, MI - Grand Haven, MI - Alfred, NY - Breckenridge, CO - Rome, Italy - Paris, France - Wuhan, China - Okemos, MI - Grand Rapids, MI
Dr. William J. Ward aka DR4WARD - Social Media Professor @NewhouseSU @Hootsuite Advanced Social Media Strategy Certificate #ASMSCert @Hootsuite Advisory Board Member

Dr. William J. Ward is a recognized authority on digital and social media, quoted in prestigious venues like The New York Times, Wall Street Journal, Inc., Forbes, Fortune, CNN, and The Huffington Post.  He is a pioneer in using online learning technologies for professional development and has helped organizations from a wide range of industries integrate new media and digital technologies into their business and communication strategies.  Dr. Ward teaches Social Media at the S.I. Newhouse School of Public Communications at Syracuse University for the Advanced Social Media Strategy Certificate #ASMSCert, an industry recognized credential he helped create.  In his role as Hootsuite's Director of Educational Strategy, Dr. Ward provided expert guidance during Hootsuite's rapid expansion into the educational space and he now serves on the Hootsuite Advisory Board. Better know by his handle, @DR4WARD, Ward is ranked by Social Media Marketing Magazine as one of the Top Marketing Professors on Twitter, and is regularly called upon to speak at Social Media Week, TEDX, and SXSW Interactive Conferences. 

  • Michigan State University
  • University of Michigan
  • Grand Valley State University
  • Grand Rapids Community College
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Great service, communication and professionalism from the friendly Winner's Circle staff makes living here a breeze. The excellently maintained facilities and grounds make living in Winner's Circle a joy. Friendly neighbors and being pet friendly help to create a wonderful community feel. We love living here.
Public - a year ago
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