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Dr. William J. Ward (DR4WARD)
Works at Cannes Lions International Festival of Creativity
Attended Michigan State University
Lives in Rockford, MI
3,873 followers|592,476 views


Why Are Case Studies Like An Iceberg? #infographic
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My latest blog post for the +Cannes Lions International Festival of Creativity..@DR4WARD looks at the Water For Africa campaign to explore the importance of data analytics
In the previous post we looked at a number of Cannes Lions winning campaigns that demonstrated at the importance of Targeting & Segmenting for Integrating creative and inspiration. In this post, we will be looking at the importance of Data Analytics & Measuring ROI. Let’s break down the Gold winning Water For Africa campaign by Ogilvy Paris to see how social media and the use of data can help measure the results of a campaign against obje...
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Welcome to your Wed. Wag with the DR4WARD Digital Daily 2016-5-25
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What Is The Amplifying Power And ROI Of Real Micro-Influencers? #infographic
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Welcome to your Tuesday Taste with the DR4WARD Digital Daily 2016-5-24
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How Do Cybercriminals Hunt Their Prey? What Can You Do To Survive Attacks? #infographic
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What Are 6 Factors Why TV Budgets Are Shifting to Social?
Does the growing video business of #Facebook , #Instagram , #Twitter , #Snapchat Pose a Viable Alternative to TV?
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What Are The History, Facts and Stats Of #Wordpress On Their 13th Birthday? #infographic
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When Will The Law Catch Up With Self-Driving Cars And The Internet of Things? #IOT #infographic
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How Is #Instagram Influencing The Fashion Industry? #infographic
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Greetings World! Welcome to your Monday Minute with the DR4WARD Digital Daily 2016-5-23
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Where Did 13 Top Entrepreneurs Get Their Start? Which Cities Have What It Takes For Today's Entrepreneurs? #infographic
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Social Media Professor @NewhouseSU @Hootsuite Advanced Social Media Strategy Certificate #ASMSCert @Hootsuite Advisory Board Member
  • Cannes Lions International Festival of Creativity
    Dean, 2016 - present
    In 2015, 2 out of 3 Lion winning campaigns relied on social media. Social media continues to be the star of storytelling and one of the most effective ways of connecting brands to consumers. With social media firmly at the heart of the branded communications, this new Diploma, awarded at the end of a five-day Academy, focuses on creative content and applications that drive deeper engagement. It will combine inspiration and insights from industry experts and in-depth case studies of the most up-to-date Lions winners with practical skills to help manage workflow from research through to planning, ideating, execution and measurement.
    President, 1993 - present
    Curated Learning Resources on Strategic Communication, Digital, Social Media, Mobile, Marketing, Advertising, Public Relations, Startups, Innovation, Creativity
  • Hootsuite
    Advisory Board Member, 2015 - present
    Advisory board of top social media thought leaders, to ensure the most relevant curriculum for today's social media professionals. From the people behind the world’s most trusted social media management platform comes the most authoritative and comprehensive suite of social media education offerings. Developed by industry leaders and the pioneers at Hootsuite, with support from a team of external advisors, our programs feature up-to-date, balanced, and relevant resources that reflect real-world industry needs. We help people develop marketable social media skills that you can apply to your own business, or in your role as a social media professional.
  • S.I. Newhouse School of Public Communications, Syracuse University
    Social Media Professor, 2011 - present
    Creator and Professor for Newhouse Hootsuite Advanced Social Media Strategy Certificate #ASMSCert Here are a few of the innovations at the Newhouse School at Syracuse University that I am proud to have been a part of: - Global Leaders In Digital and Social Media Speaker Series. Featuring industry thought leaders with social, events regularly trended nationally on Twitter - SU International Digital and Social Media Study Abroad Program at Cannes Lions. First course of its kind to study international social media - Hootsuite Higher Education program. Piloted first integration of professional social media certification in higher education classes, now used in over 546 higher ed classrooms - SU one of 9 universities globally to participate in LinkedIn College Pilot program. - Advanced Social Media Strategy Certification program, in partnership with Hootsuite. First online industry-focused social training program with industry and academic collaboration - Pioneered using Google Glass in class. First class using wearable tech for learning about entrepreneurship and social media - Keynote speaker leading discussions with thousands on how to bridge the digital and social skills gap and transform organizations and education SXSW, Tedx, SXSWedu, PRSSA, etc. - First Experiments Engaging in Chinese Social Media - Best Practice in China's Social Media
  • Hootsuite
    Director, Education Strategy, 2014 - 2015
    Helping Hootsuite revolutionize communications via social and transform messages into meaningful relationships by developing and delivering world-class education and training to help individuals and organizations integrate digital and social successfully at scale with the right mind-set, skill set, and tool set.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Rockford, MI
Saratoga Springs, NY - Syracuse, NY - East Lansing, MI - Grand Haven, MI - Alfred, NY - Breckenridge, CO - Rome, Italy - Paris, France - Wuhan, China - Okemos, MI - Grand Rapids, MI
Dr. William J. Ward aka DR4WARD - Dean @CannesLions Social Media Creative Diploma #CannesLions, Social Media Professor @NewhouseSU Advanced Social Media Strategy Certificate #ASMSCert @Hootsuite Board Member

Dr. William J. Ward is a recognized authority on digital and social media, quoted in prestigious venues like The New York Times, Wall Street Journal, Inc., Forbes, Fortune, CNN, and The Huffington Post.  He is a pioneer in using online learning technologies for professional development and has helped organizations from a wide range of industries integrate new media and digital technologies into their business and communication strategies.  Dr. Ward is the Dean of the Cannes Lions Social Media Creative Diploma at the Cannes Lions International Festival of Creativity #CannesLions. He also teaches Social Media at the S.I. Newhouse School of Public Communications at Syracuse University for the Advanced Social Media Strategy Certificate #ASMSCert, an industry recognized credential he helped create.  In his role as Hootsuite's Director of Educational Strategy, Dr. Ward provided expert guidance during Hootsuite's rapid expansion into the educational space and he now serves on the Hootsuite Board. Better know by his handle, @DR4WARD, Ward is ranked by Social Media Marketing Magazine as one of the Top Marketing Professors on Twitter, and is regularly called upon to speak at Social Media Week, TEDX, and SXSW Interactive Conferences. 

  • Michigan State University
  • University of Michigan
  • Grand Valley State University
  • Grand Rapids Community College
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Amanda Lehman and the team at Treadstone Funding helped to make the process of buying a home stress free. Wonderful communication and follow through during the entire process. I would recommend them to anyone.
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Great service, communication and professionalism from the friendly Winner's Circle staff makes living here a breeze. The excellently maintained facilities and grounds make living in Winner's Circle a joy. Friendly neighbors and being pet friendly help to create a wonderful community feel. We love living here.
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